Job details
Job type full-time
Full job description
Roofstock is the leading marketplace for investing in single-family rental homesOur mission is to make real estate investing radically accessible, cost effective and simpleWe want to use technology to transform the way real estate is bought and sold and make real estate investing as simple as investing in stocksSimply put, we are passionate about helping our customers build wealth through real estate.
Roofstock has been recognized as a great place to work® and was recently named to the forbes fintech 50 and the red herring 100 lists of most innovative companiesRoofstock has raised over $135m to date, is based in oakland, california and dallas,texas with approximately 180 people and is growing rapidlyCheck out our reviews and see why our employees love working here!
We`ve built an amazing culture where everyone has a voiceWe`re niceWe get things doneWe have funWe believe in work-life balance (yes, you can really take a vacation)And our values are pretty b.a.d.a.s.s.
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B*e customer obsessed.
A ct like an owner, because you are one.
D on`t be afraid to break things in the pursuit of better.
A ll of us are empowered to do the right thing.
S tay curious and create what`s nextFast.
S eriouslyNo jerks.
Roofstock is looking for a srMarketing manager to help build and drive adoption of a holistic suite of services for real estate investment ownersOur ideal candidate is a customer-obsessed strategist, capable of crafting and commercializing customer acquisition, retention, repeat and attach strategies to deliver a value-added experience along with a growing customer lifetime valueThis candidate can think big, bring together brands and products (roofstock, stessa and great jones) to deliver a deliberate strategy that evolves over time as our brand and product strategies evolveThis candidate will need to work extremely well cross-functionally in an ambiguous environment and commercialize their ideas with significant impact.
What you will do
Help shape the vision for roofstock’s offerings for owners
Act as a steward of the holistic roofstock brand vision and architecture as we build out an end-to-end owner experience
Drive definition of key kpis for owner services and deliver against okrs related to user acquisition, attached and engagement
Partner with product to help shape new product roadmaps that aim to productize owner experiences and value-added services to improve user retention and loyalty
Own strategic go-to-market plan for new feature launches, with a pulse for how each channel functions
Runs a/b tests and other growth experiments, properly constructing the experiments, reporting results, and applying lessons learned
What you bring with you
Bachelor’s degree in business, marketing, or a technical field
5+ years experience in direct and digital marketing ideally in a similar industry
Strong analytical foundation and data-driven approach to understanding a business
Curious, critical thinking with an ability to interpret data
Strong communication and project management skills
Team player attitude with good follow through
For our regular full-time roles we offer a great benefits package!
Competitive compensation
Medical, vision and dental for you (95%) and your dependents (65%)
401k
Flexible time off and sick days
Supplemental bonus to support `work from home` office needs
Equity incentives to give you a stake in the company’s future
We are an upbeat and collaborative work culture
Virtual company-sponsored outings
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Roofstock is an equal opportunity employerIn keeping with the values of roofstock, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight._
Job type: full-time
Work location: multiple locations
