Overview
The director of growth marketing will be responsible for driving new business demand across all of our channels and increasing the speed by which ruby`s prospects convert to customers by developing multi-touch marketing campaigns and website optimizations that align to stages in the buyer journeyYou will have expertise in designing and executing growth strategies, have a passion for building pipeline and have the empathy necessary to deliver brand experiences demonstrating to our smb community how ruby will help them survive and thriveAs a data-driven marketer, you will constantly assess performance from a holistic standpoint (i.eMcac, mrr, ltv, etc.) and look for ways to optimize team performance and resource utilization to help ruby achieve its revenue kpisThe ideal candidate is a results-oriented leader and builder who is passionate about unlocking the optimal alignment of audience, message and medium to attract the right customers to ruby and keep the smb community thriving.
The director, growth marketing will report to the vp, growth & brand marketing and will be based out of portland, or or kansas city, mo; but we will consider remote candidates for the position (state-dependent).
What you`ll be accountable for
Manage the strategy, planning and execution of all demand generation efforts across multiple channels, measuring results from acquisition to conversion against kpi`s, and maintaining ongoing performance reporting.
Orchestrate cross-functional development, execution and enablement of integrated campaign strategies, working with product marketing, ruby`s internal agency, sales and other functional leaders to ensure the success of key marketing initiatives throughout the year.
Establish repeatable and evergreen campaigns, workflows and processes to enable ruby to scale effectively and efficiently.
Own the vendor relations and strategies associated with our demand generation activities.
Partner with the revenue operations and reporting teams to develop ongoing performance reporting, analyzing response rates and lead conversion rates, and overall performance against growth-related kpi`s.
Continually assess campaign and program performance against our evolving icp, determine why programs succeed or fail, and identify new optimization tests, growth/retention opportunities, and recommend investment areas.
Collaborate with some of the most creative and brightest people you would ever hope to work with to design, launch, and optimize marketing campaigns (including ppc, social, email, and events).
Effectively manage multiple programs simultaneously, working with external vendors when needed.
Challenge the team to develop new ideas, identify areas for improvement and present results and opportunities to crush targets
Foster a culture and develop a highly skilled, highly collaborative, engaged team of marketers who score high in employee happiness, engagement, development, and retentionMentor and grow the teamEnsure the team is connected to our customers, product offerings, and value proposition.
Your work dna
You are a strong, articulate, natural leader, able to successfully motivate and challenge a team of talented and creative people at all levels of the organization.
You thrive in a role where the entire organization is counting on you and your team to achieve their goals.
You are a data geek and think both strategically and analytically, and are disciplined about measuring everything you do.
You possess an internal competitiveness and natural curiosity to constantly strive for improved results.
You can build programs from the ground up, as well as iterate legacy programs for continuous improvement.
You love the fast-paced environment of a growth-stage company, and possess a scrappy, hands-on, roll-up-your-sleeves approach.
You are both a player and a coach, willing to manage a team as well as perform a lot of the heavy-lifting yourself.
You understand the needs and purchase behavior of small businesses, and the value of the human connection in business success.
Your background
Bachelor`s degree or equivalent experience
7+ years` experience in growth or demand generation marketing with at least 5 years in the b2b technology space, ecommerce, digital agency or saas to smb experience strongly preferred.
Strong passion for serving and understanding smb customers.
Proven execution against performance targets in addition to tracking and delivering on key operational metrics (mcac, mrr, ltv, etc.).
Proven record of successful campaign development and management across multiple marketing channels.
Hubspot, google analytics solutions and salesforce are your tools of choice.
Must have a strong analytical and quantitative skill set combined with a strength to analyze data, interpret and translate results to produce actionable changes.
Strong written communications across long and short form marketing assets, including, but not limited to emails, one sheets, webinars, decks.
Highly efficient team player, with the ability to also work independently in a fast-paced, high-growth and collaborative environment.
Ability to respond quickly to changing business needs while completing quality projects with multiple stakeholders on time
Proven track record collaborating with internal parties and external agencies.
Genuine curiosity and a strong desire to continuously learn and grow
Work environment
Work takes place in an office settingIt requires the ability to sit and work at a computer for extended periods of time and communicate effectively with varying groups in person, by phone and by computerThis position may travel between office sites occasionally to support office initiatives.
Applicants must be authorized to work for any employer in the usWe are unable to sponsor or take over sponsorship of work visas at this time.
