Job details
Job type full-time
Full job description
What we offer
Our company culture is focused on helping our employees enable innovation by building breakthroughs togetherHow? we focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused workWe offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose fromApply now!
We are currently seeking to appoint a regional marketing automation specialist to work in tandem with the marketing operations and technology teams to produce high quality, innovative campaigns.
This person will be the central contact into marketing operations, partnering to execute and optimize business process while playing an essential role in our fast-growing and dynamic teamThe marketing automation specialist will help to support online acquisition growth plans, while being a key player in development, testing and leading automation intiatives.
Responsibilities:
Work closely with marketing leadership to understand goals, align on business processes, and execute high-quality campaigns to the region
Manage and prioritize incoming tickets and project requests into wrike
Own all connections to marketo for the marketing tech-stack from evaluation and strategy to implementation (expert level knowledge on salesforce, on24, leandata)
Database management & data governance to define database structure and logic, ensure accurate and complete data, manage duplication, drive contact data accuracy, list import standardization, data cleansing, and categorization and segmentation of contacts
Control and manage the streams of data between all systems to ensure compliance and best practices
As a seasoned sap concur marketing automation administrator, serves as the marketo subject matter expert for complex program requests
Collaborates with other marketo administrators regarding development of user journeys, lead nurturing, and lead scoring as it pertains to enhanced technological solutions
Assists in the training and on-boarding of additional marketo users as needed
Plan, build, test and complete augmentations and development updates alongside the rest of the marketing operations team
Build, monitor and implement new programs (e.gEmail nurture campaigns, webinars, events, gated content)
Monitor global spam and privacy laws impacting; recommend and manage augmentations where needed for compliance
Assist with management and monitoring of multiple nurture programs, conducting regular reviews and analysis to help ensure leads are engaged with the content
Implement a/b testing campaigns to identify the best of breed
Integrate campaign activity between aws (amazon web services) and our crm (salesforce) to improve quality of information for our sales team
Manage integrated third-party technologies
Monitor, manage, and optimize email best practices to improve deliverability and overall performance
Ensure head-to-toe campaign effectiveness and monitor roi
Compile and present training sessions and provide on-going support for our users
Mandatory skills:
Minimum 2+ years’ experience
**solid marketo marketing automation software experience required!**
Experience with crm software (preferred, salesforce)
Analytical and detail orientated with a proactive personality
Strong understanding of email deliverability and compliance (high understanding of global spam and privacy laws and regulations)
Exceptional communication skills
Excellent project management and ability to meet deadlines
Familiarity with html
English fluency
Desirable skills:
Knowledge of digital marketing (data capture, and campaign analysis)
Experience in a b2b / saas marketing role
Experience working in fast paced, global teams
Location:
Remote, must be located in the eastern or central time zone.
We are sap
Sap innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectivelyOriginally known for leadership in enterprise resource planning (erp) software, sap has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience managementAs a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal developmentWhether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deservesAt sap, we build breakthroughs, together.
Our inclusion promise
Sap’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their bestAt sap, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potentialWe ultimately believe in unleashing all talent and creating a better and more equitable world.
Sap is proud to be an equal opportunity workplace and is an affirmative action employerWe are committed to the values of equal employment opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilitiesIf you are interested in applying for employment with sap and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to recruiting operations team: americas: careers.northamerica@sap.com or careers.latinamerica@sap.com, apj: careers.apj@sap.com, emea: careers@sap.com.
Eoe aa m/f/vet/disability:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.
Requisition id:307877 | work area: marketing | expected travel: 0 - 10% | career status: professional | employment type: regular full time | additional locations: virtual - usa
