Job details
Job type full-time
Full job description
Senior director, marketing strategy
Long beach, ca
Full-time
About scan
As one of the nation’s largest not-for-profit medicare advantage plans, serving more than 200,000 members in california, scan health plan has been a mission-driven organization dedicated to keeping seniors healthy and independent for over 40 yearsScan employees are passionate about what they do, and understand that success is based on achieving the missionEmployees are afforded with the training and tools necessary to do their jobs and are rewarded for their efforts and recognized as experts in their fieldsTo learn more, visit scanhealthplan.com or follow us on social media: linkedin; facebook; and twitter.
The opportunity
Leads cross-functional marketing efforts including management of consultants to advance and optimize the scan brand for internal and external stakeholders.
Directs a creative team that produces designs, images and messages for a variety of audiences including but not limited to scan employees, prospects, business partners, and board of directors.
Partners with peers in advertising, public relations and internal communications on key projects to enhance and coordinate internal and external messaging and drive brand consistency.
Creates, communicates and maintains brand identity standards to ensure consistent brand delivery across the enterpriseMaintains integrity of the identity by ensuring that cross-functional partners understand the relevant standards.
Supports and consults with corporate development on developing brands for new business opportunities and new business launches.
Works closely with digital strategy and sales to further develop digital sales channels and to ensure consistent delivery of the brand online.
Consumes and utilizes primary and secondary consumer research and data to create images and content that resonate with a diverse, multi-ethnic customer base.
Ensures regulatory compliance for all work produced by the brand team.
Provides leadership, guidance and supervision to marketing staffAccomplishes staff results by communicating job expectations; planning, monitoring, and appraising job results; coaching and counseling employees; initiating, coordinating, and enforcing systems, policies, and procedures.
Maintains staff by recruiting, selecting, orienting, and training employees; maintaining a safe and secure work environment; developing personal growth opportunities.
Other duties as assigned.
Requirements
Your qualifications
Bachelor’s degree in marketing or related field (or equivalent career experience) required.
5+ years of experience in marketing/healthcare strategy.
3+ years of experience in brand/design management.
Experience marketing to the 65+ segment and/or medicare advantage experience strongly preferred.
Knowledge of cms regulations strongly preferred.
Multi -language and/or cultural proficiency a plus.
What`s in it for you?
A competitive compensation and benefits program
An annual employee bonus program
Generous paid-time-off (pto)
Ten paid holidays per year
Excellent 403(b) saving plan, providing up to 4% match and vesting after three years
Casual attire
Telecommute opportunity
A work-life balance and much more!
We`re always looking for talented people to join our team! qualified applicants are encouraged to apply now!
At scan we believe that it is our business to improve the state of our worldEach of us has a responsibility to drive equality in our communities and workplacesWe are committed to creating a workforce that reflects our community through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more.
Scan is proud to be an equal employment opportunity and affirmative action workplaceIndividuals seeking employee will receive consideration for employment without regard to race, color, national origin, religion, age, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, gender perception or identity, age, marital status, disability, protected veteran status or any other status protected by lawA background check is required.
Equal opportunity employer/protected veterans/individuals with disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicantHowever, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor���s legal duty to furnish information41 cfr 60-1.35(c)
