Job details
Job type full-time
Full job description
Published september 16, 2021 location fully remote, united states job type full-time category marketing
Description
Shr talent is partnering with a well-established company in nashville in its search for a full-time bilingual marketing manager (spanish)This is a fully remote opportunity!
This role provides oversight for various marketing channels including email, social media, retailer, and influencer marketing and provides support for product launch and backlist campaignsThe bilingual marketing manager (spanish) is also tasked with monitoring performance for various marketing initiatives, providing sales analysis, assisting with reports and presentations, and contributing to marketing strategy and tacticsAdditionally, this person manages areas that are vital to the overall operation of the marketing team and provides additional support to other team members as needed.
Responsibilities:
Lead email marketing efforts to include creation, testing, and optimizing of campaigns, as well as work with marketing operations team on segmentation and list hygiene
Guide social media strategy for various pages and groups and work with vendors, as needed, to execute strategy, manage communities and grow channels
Enhance amazon sales by optimizing metadata including product descriptions, bisacs, and keywords, upgrading pages with premium content, developing amazon stores, maintaining author pages, and helping to manage advertising campaigns
Manage the creation of seasonal and annual product catalogs and other tools needed by the sales team
Develop a strategy for audiobook marketing to include email, social and other channels, as well as working closely with the internal audio team to optimize sales
Manage and grow influencer list for various product lines
Engage in social listening to gain intel and work with vendors, as needed, to ensure timely responses to online conversations
Work with designers to create all b2b and b2c print advertising
Manage creative asset library
Collect sales data, market research and other information and prepare presentations, dashboards and reports
Provide general administrative support, including but not limited to processing and tracking invoices and payments, executing promotional book mailings to influencers and media, and managing virtual and in-person events and conference participation
Attending relevant book trade shows and conferences, as required
Assist in other marketing-related activities, as assigned by supervisor
Requirements:
Bachelor’s degree in marketing, communications, advertising, or related field
Possess 4-5 years of hands-on experience in digital marketing including email marketing, social media management, and digital advertising strategy and execution as well as a fundamental understanding of product marketing
Have experience in using digital marketing management and analytics tools
Understand the spanish-speaking christian market in the u.sAnd latin america
Have basic graphic design skills and experience using design platforms such as canva and/or adobe creative suite
Understanding of digital marketing and analytics as well as brand management requiredAmazon vendor central and/or e-commerce knowledge preferred, but not required.
