Job details
Salary $70,000 - $120,000 a year job type full-time contract number of hires for this role 1
Qualifications
Us work authorization (required)
Marketing: 5 years (preferred)
Copywriting: 3 years (preferred)
Full job description
Smbx helps small businesses raise capital from people who want to invest in them by buying small business bonds™ issued on our marketplaceOur sales team is responsible for recruiting high quality businesses to issue bondsOur marketing copywriter is responsible for working with product, design, operations, and marketing to (1) connect with and activate the customers of these high quality businesses to be their investors, and (2) execute a lean, analytically driven bond offering marketing campaign in order to connect with our other early adopters so they can invest in bonds issued by small businesses and the entrepreneurs operating them.
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The primary job of the marketing copywriter is to craft unique and tailored copy and messaging that aligns with the bond offerings and marketing strategies that we execute in our issuer marketing playbook.
This also involves:
Crafting website and social media copy + messaging that aligns with both smbx’s tone of voice and the small business owners’, utilizing a/b testing and presenting results with a proposed strategy
Writing copy for printed assets for small businesses to use to promote their offerings
Strategizing and working with small business owners to execute marketing campaigns for their small business capital raises
Organizing and activating events (e.gWebinars, pop-up brand activation etc.)
Working with the marketing team to identify relevant influencers, networks, and publications for smbx to get in front of and/or partner with
Regular client management to activate business owners’ networks and customers
Working with the marketing team to identify and prioritize other investor traction growth channels
Developing and disseminating progress reports to company executives and employees
Integrating investor signup and participation priorities into bond offering marketing strategic planning
Working with marketing on general growth marketing strategies and tactics
Working with the executive team to track important kpis
Developing innovative marketing ideas and executing them to achieve kpis
Requirements:
Storytelling, exceptional written and oral communication skills, an ability to write with wit and sensitivity
5+ years of consumer-facing product marketing or consumer-facing digital marketing
Scrappy and proactive--we’re looking for a self-driven decision-maker who enjoys working with teams
Passionate about building a new era small business capital marketplace, and able to thrive and demonstrate flexibility and focus in loosely-defined start-up environment
Highly organized and detail-oriented
Well-versed in both online and offline marketing channels
Graphic design chops a plus
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Job types: full-time, contract
Pay: $70,000.00 - $120,000.00 per year
Benefits:
Dental insurance
Flexible schedule
Health insurance
Paid time off
Vision insurance
Schedule:
Monday to friday
Experience:
Marketing: 5 years (preferred)
Copywriting: 3 years (preferred)
Work location:
Fully remote
Work location: remote
