Job details
Job type full-time
Full job description
Role description:
The media buyer will be responsible for planning, optimizing, implementing, and analyzing paid media campaigns on behalf of our clients on multiple platformsThis role requires the ability to operate on both a strategic and tactical level, touching all aspects of a campaign while it’s in the marketThis role is responsible for the proper and timely execution of all assigned workThey are a channel through which the agency works to serve and develop client effectiveness and profitability.
Responsibilities:
Account management
Work with accounts, influencers, and creative to manage and meet all deadlines on paid media deliverables for assigned clients.
Manage timelines for creative refreshes with the creative team
Provide support to the account management team on all client issues related to paid media
Cultivate and strengthen client relationships built on trust, strong communication skills, and unwavering dedication to account management
Identify and propose new upsell opportunities for our clients
Ensure the timely execution of plans, campaigns, and projects to assure earnings, growth, and profit goals are achieved
Media buying operations / client services
Manage daily relationships with assigned clients and internal account/creative teams
Execute flawless paid social media campaigns and optimize towards client objectives
Ensure all socialfly qa processes are followed before a campaign is launched
Manage bids and budgets across campaign flights to ensure cost efficiency and fulfillment
Develop and maintain asset delivery form with the client and internal creative team
Perform daily pacing of all active campaigns to assure spend goals are being reached
Maintain a thorough understanding of the client’s business objectives and audience in order to identify optimization opportunities
Directs and manages the daily workflow of all client programs, including initiation and management of projects across departments
Build, optimize, and report on campaigns in facebook business manager and other platforms
Manage several social platforms simultaneously
Keep an up to date log of all optimizations made during a campaigns flight
Stay up-to-date on existing social channels and digital advertising to discover and pitch opportunities for new clients
Ensures that all client paid media kpis are met
Requirements
1-3 years minimum of proven experience in paid social media, with a demonstrated success in working with clients and internal departments to develop multi-faceted media strategies
Experience working with industry tools (facebook ads manager, facebook business manager, snapads, linkedin, pinterest for business, etc)
Prior agency experience is a plus
Must be a self-driven multi-tasker who’s comfortable working in a fast-paced, deadline-driven environment
Must have excellent verbal and written communication skills, demonstrate a high degree of professionalism, and show strong attention to detail
Excellent analytical, organizational, project management, and time management skills
Must be comfortable presenting and selling ideas to clients
Bachelor`s degree or equivalent experience in a related field
Additional skills
Paid media/advertising experience
Influencer marketing experience
Strong desire to deliver the best results possible for clients
Proactive problem solver
Adaptive and able to remain calm under pressure
Native or direct response experience
Kpis & goals
Deliver 100% accuracy and flawless execution on all paid media activations
Obtain facebook blueprint certification
Quarterly increases in the amount of media spend managed
Exceptional client feedback via quarterly surveys conducted by the leadership team (average 8 of 10)
Exceptional internal team feedback via quarterly surveys conducted by the leadership team (average 8 of 10)
Upsell existing client base by 20%
80% of assigned clients renew their contracts
Manage client projects with minimal direction from management
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