Job details
Job type full-time
Full job description
The corporate marketing programs manager, reports to the vp, corporate marketing and is responsible for supporting the designing, developing and executing revenue generating joint customer and channel marketing programsThis role will work closely with the customer success organization, marketing programs, product marketing and sales teams to identify, define and implement programs that help to tell our customer story, support customer retention and adoption and build advocacy and engagement within our sage communityYou will work very closely with the customer marketing, channel, and corporate marketing to support and accelerate all customer marketing activitiesYou will be responsible for building joint marketing and demand generation programs in collaboration with our customer and channel team, leveraging corporate marketing activities.
The ideal candidate will have a background in working with marketing and customer success, developing customer marketing programs that support advocacyStrong relationship-building skills, an entrepreneurial drive and outgoing personality that can get our customers excited to share their success stories, insights, and domain expertise with peers.
Responsibilities:
Support the voice of the customer program to deliver synthesized customer insights across existing channels and use that to drive customer marketing programs
Contribute to strategic joint marketing plans with channel partners program
Drive the development and enhancement of a vibrant sage intacct customer community that drives brand advocacy, innovation insights, and a stronger relationship with our customers and partners
Support and create and develop a pipeline of customer outcome success content pipeline including case studies, video testimonials, and success stories
Collaborate with internal teams to align advocacy outreach and engagement with customer success, product, and sales motions;
Develop, execute, and measure marketing campaign in a box programs that deliver leads and opportunities for the channel and drive revenue.
Customize and leverage corporate marketing activities for the channel to drive success
Own the coordination and calendar of partner marketing communication and activities and align shared goals and execution resources with the channel team
Report and manage kpis against objectives and provide analysis of marketing effectiveness
Collaborate with channel sales and marketing executives and partners on needs assessment, program creation and roll-out of programs
Roll-up your sleeves and bring a can-do attitude
Foster relationships with key stakeholders and executives at partner organization
Requirements:
5-8 years of relevant work experience, including customer-facing experience
Proven experience effectively driving consensus across diverse teams in multiple departments, time zones, and functions with individual priorities.
Self starter and comfortable working in a fast-paced environment, asking questions, tracking down answers, and leading projects with minimal direction
Strong project management skills with the ability to juggle multiple projects
Demonstrated ability to deliver positive customer experiences
Experience in launching new and innovative marketing program ideas
Strong relationship-building skills with attention to detail
Exceptional writing, storytelling and presentation skills
Bachelor’s degree with a marketing focus
Saas and b2b marketing experience are a plus
Experience building and executing demand generation programs, including email, webinars, events, and online programs
