Job details
Job type full-time
Full job description
Sagelife’s mission is to create the best home for each member of the sagelife family every day by encouraging, empowering, and celebrating successful agingThe sage family includes our residents, their family members and our associatesEvery day, we work hard to fulfill our missionWe encourage and desire people who have a passion for working with seniors to come join our team!
Work from home opportunity
Job title:
Marketing operations and communications manager
Property:
Sagelife corporate
Department:
Marketing
Reports to:
Vp of marketing
Flsa status:
Exempt
Position summary:
The marketing operations and communications manager is a creative, highly motivated problem solver on the sagelife marketing teamResponsibility for attracting, nurturing, and converting prospective residents in sagelife communitiesBuilding out and fully leveraging our marketing tech stack, creating scalable processes, ensuring solid data management, and continuously analyzing and improving performance
These activities will fulfill the sagelife mission and demonstrate the we care values.
Primary job duties:
Practice the sage way – we care values
Work as a team – willingly cooperates, assists others and works collaboratively.
Exceptional service always – consistently provides excellent service to all residents and colleaguesDemonstrates the “culture of yes” in words and actions.
Commitment to the sage community – understands sage senior living’s mission and lives the “we care” core valuesDoes whatever it takes to get the job done.
Anticipate residents’ needs – ensures that residents’ needs are met by proactively responding to care and service requests.
Respect for residents, their families and each other – ensures all interactions with residents, family members and colleagues are in a caring and non-judgmental mannerDemonstrates fairness, empathy, and compassion in actions and communications with others.
Exercise common sense – makes decisions based on sage senior living core values, within one’s scope of job responsibility and what is best for residents.
Demonstrate the sage leadership promise
Lead by example – instill trust and confidence that we are leading sage in the right direction to ensure long-term success of the company.
Communicate – support the success of our teams by communicating our vision, policies, and all the other information associates need to fulfill our missionProvide feedback and evaluation.
Be curious – seek out and act upon input from associates regarding the effect of policies and procedures on their workWhen appropriate, elevate feedback.
Develop others – support the growth and development of associates; provide timely, constructive and non-judgmental feedback and training.
Optimize resources – ensure that associates have the tools, resources, and training to provide the highest quality service in the most efficient and financially responsible way.
Collaborate – encourage and enable teamwork by collaborating and cooperating with all sage associates.
Marketing
Leverage the full digital toolkit to engage/convert prospects.
Work with our advertising and digital agencies to help derive strategic insights from digital marketing, user experience, content performance, and customer acquisition data to add value through content, resources, and other calls-to-actionTurn interested, qualified leads into residents.
Work with digital agencies to design lead generation for prospects and influencers using seo, sem, paid social and other channelsAssist with campaign development, execution and analysis.
Recommend and implement drip/nurture programs, landing page creation, form building, search engine marketing, online advertising and other lead and demand generation activities.
Understand and plan for the buyer’s journey to effectively reach prospective residents and familiesDevelop buyer personas and recommend communications flows.
Work on special projects as needed.
Perform other duties as assigned.
Qualifications:
Education:
Bachelor’s degree in marketing, communications or a business related field of study.
Experience:
3+ years of experience in b2c marketing including lead generation, digital customer acquisition and crm
Experience in real estate, senior living, technology, healthcare, financial services or multi-unit retail preferred
Skills:
Strong working knowledge of wordpress, google analytics, crm, gmb, and google tag managerBonus for wordpress and adobe creative suite and html/css
Proficient in microsoft office software, especially excel and powerpoint
Strong working knowledge of wordpress, google analytics, crm, gmb and google tag manager.
Experience building and executing marketing programs in hubspot
Bonus for adobe creative suite and/or html/css
Ability to rely use data to make business decisions
Proficient in all microsoft office productsAdept in microsoft excel and powerpoint.
Ideal candidates will be process-driven, think scale, and rely on data to make decisions, but can also be creative and is an excellent communicator.
Organized, reliable self-starter with strong project management and interpersonal skills.
Working conditions & physical requirements:
Work from homeMust be located within 30 miles of springfield, delaware county, pa or baltimore maryland and willing to travel frequently within that radius and regularly within a 150 mile radius.
At sagelife we thrive in a supportive culture and positive work environmentThe more inclusive we are, the better we can meet the needs and desires of our residents and their familiesWe are a proud equal opportunity employer and value diversityAll employment decisions are made on the basis of qualifications, merit and business needWe do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, sex, sexual orientation, veteran status, or any other status protected under federal, state, or local law.
