Job details
Salary $99,200 a year job type full-time
Full job description
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Job category
Marketing
Job details
Position summary:
We are looking for a hardworking, self-directed product marketer who will be responsible for providing a comprehensive view of the fundraising market, our customers, and driving marketing strategies that deliver against customer and company needsThis role typically focuses on developing and executing launch, demand generation, sales enablement, and lead generation strategies for our fundraising products.
This is an outstanding opportunity that can impact thousands of nonprofit organizations, while working on the world’s most innovative platform for delivering impactful applicationsThe team is one where self-directed individuals thrive, and one where your vision for growing the impact of technology and education in the social change sector can be realized.
The product marketer will be required to be knowledgeable and enthusiastic about leading the development, execution, and strategy for effective positioning of products to our nonprofit fundraisers in a way that is clear and compellingOur product marketers work cross-functionally with every team within salesforce.org; from diving into the market to develop extensive market subject matter expertise to launching new products, and working internally to refine internal sales enablement content and market-facing collateral.
Responsibilities:
Partner with salesforce.com and salesforce.org product management to understand the product strategyTranslate product functionality and benefits into compelling marketing messages.
Build and execute product launch plans that are fully synced with business & revenue goals and align with pipeline generation targets.
Collaborate with content, campaigns, and digital marketing teams to define and drive innovative awareness and demand campaigns and events strategies to support business objectives and build demand.
Develop customer-facing materials that clearly articulate the value of our productsDeliver webinars, datasheets, solution guides, demo videos, and other content for all funnel stagesCreate forward-thinking and compelling customer-facing presentations.
Produce effective sales enablement materials, such as cheat sheets, faqs, and competitive information, making it easy for sales to understand product offerings and key positioning.
Ensure salesforce.org is viewed as a thought leader in the nonprofit sector and help evangelize the value of our solutions.
Confidently deliver presentations to audiences of all sizes (ranging from one person to hundreds of people)
Track, measure, and report against objectives.
Professional experience/skills required:
5-7+ years of experience in product marketing
Marketing/fundraising experience at a nonprofit a plus
Demonstrated ability in launching and growing innovative products, preferably with a familiarity of the cloud/saas and crm
Understanding of fundraising market landscape and competitors
Top-notch messaging, positioning, and storytelling, with experience crafting compelling marketing content
High energy, personable, innovative, creative
Stellar public speaking skills
Persuasive communicator to build momentum and buy-in from other teams
Proven track record in performing well in a fast pace environment
Organizational skills to effectively manage competing projects with tight deadlines
Exceptional team player with proven ability to lead through influence
For colorado-based roles: minimum annual salary of $99,200You may also be offered a bonus, restricted stock units, and benefits
Accommodations
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Posting statement
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