Job details
Salary $51,586 - $182,197 a year job type full-time number of hires for this role on-going need to fill this role
Qualifications
Media relations: 7 years (preferred)
Full job description
About the role
Do you have a strong passion for learning about the tech industry? are you interested in working with innovative, startup tech companies across different sectors? if yes, this could be your next perfect career moveWe’re looking for an a+ director of media relations to join our growing teamThis is a highly visible client-facing position based in nyc, ca or dc and reports to the director of strategic marketing (accounts director).
We want you to take your pr expertise and deep media relationships to help our adtech, martech, edtech, fintech, retailtech, dtc, gaming and ecommerce clients best position themselves in their relevant markets.
*
What we’re looking for
Experience — 10+ years of demonstrated pr and media relations experience; a successful candidate must have experience in b2b and tech/saas companies; experience in-house/client-side is also highly preferred
Connections — an established ‘rolodex of key reporter contacts across trade, business (including broadcast producers/reporters), podcasts, and has a proven record of developing new reporter relationships
Cross-functional marketing experience - a proven track record of working with specialists across product marketing, content creation, digital marketing, product, communications and more
Collaboration - thrive in an environment where everyone works remotely; you can successfully lead and collaborate with other senior professionals and external contractors
Initiative - understand the start-up mindset and prioritize speed, agility and resultsYou actively look for gaps with a positive, solution-oriented approach
Delivering with excellence - only put the best in front of team members and clients
Communication - superior written, verbal, and presentation skills; delivering your thoughts and ideas in a clear and concise manner
Growth mindset - you bring complementary skills and expertise to the team on a consistent basis; always willing to teach the team and learn from team members
Organization - you value organization, efficiency and transparency; always striving to keep clients and team members in the loop
What you’ll be doing?
Communications & media relations program (75% of time)
Serve as direct client counsel, strategy and execution for tech communications and media relations programs.
Create unique communications programs for each assigned client (executive visibility, go-to-market and podcast clients) in partnership with the growth marketing team (content, messaging, digital) and other media relations directors.
Execute media relations programs, including proactive pr (feature stories) and executive (thought leadership) positioning.
Serve as the media contact for reactive/inbound media requests, determine the best approach to responses for client(s).
Continuously grow relevant business, trade and local press relationships on behalf of all clients and salientmg.
Create briefing sheets, press releases and staff all media calls for clients.
Create and staff relevant media tours with clients.
Track relevant news trends and proactively position clients favorably as experts.
Determine editorial strategies for each client; work with smg content leads to place relevant contributed pieces (secure contributorships) in targeted publications.
Create and execute speaking and award/accolade nominations for clients.
Advise on social media strategies for clients.
Track/update client on press coverage/secured speaking opportunities.
Conduct continuous resource planning to ensure we can hire appropriately as client needs shift.
Create a bench of contractors/freelancers for pr etcTo ensure backup resources are available if and when needed.
Salientmg communications (15% of the time)
Manage smg pr freelancers.
Manage 3rd party sites such as crunchbase.
Develop key website content (including posting summaries of significant client coverage) to position smg offerings/expertise.
Partner with other smg media relations director to ensure consistent media relations for salientmg; place salientmg execs in key speaking opportunities and position with key local/national press.
Develop regular thought leadership/contributed articles/blogging.
New business (10% of the time)
Act as senior communications and media relations resource for client meetings and brainstorming/responding to new business requests.
Our culture
We strike a perfect balance between being strategic and executing with excellence for our clients.
We are diverse and inclusiveWe respect different viewpoints, educational backgrounds, and ensure employees` and contractors` pay parity.
We promote our people and help team members develop their personal brands in the market.
We encourage independenceWe work remotely and transparently while avoiding micromanaging, schedule-policing and presenteeism.
Our open time-off policy means you take the time you needWe believe hard workers need time to recharge.
About us
Salientmg is a strategic marketing firm based in new york city with team members across north americaWe are senior marketers, not traditional consultantsWe collaborate with our clients to identify their salient points - what makes their business truly remarkableB2b tech companies partner with us to launch, accelerate, or streamline their marketing strategy and programsSince 2013, growth-stage tech companies such as verizon, etsy, near, execonline, sparkfly, gwi and rovio have relied on us to create market differentiation and accelerate growthOur clients are accepted by referral only.
*
Job type: full-time
Pay: $51,586.00 - $182,197.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Flexible schedule
Health insurance
Paid time off
Referral program
Tuition reimbursement
Vision insurance
Schedule:
8 hour shift
Experience:
Media relations: 7 years (preferred)
Work remotely:
Yes
