Job details
Job type full-time
Full job description
Build your career with a global, diversified company that provides market leading assessment capabilities and technology services to help clients around the world achieve their goals.
Live your passion through a culture that actively supports community involvement and embraces a `whole person` company benefits philosophy including a compensation package designed for your total well-being.
Create our future by empowering organizations of all sizes to monitor, measure, and understand information in order to improve effectivenessFor more than four decades, we have been recognized as the trusted source for reliable data capture, assessment, and analysis.
We are the iconic brand in assessment and technology servicesWe are scantron professionals.
Scantron is a global, diversified company that provides market leading assessment capabilities and technology services to help learners, educators, business owners, and professionals around the world achieve their goalsWe empower organizations of all sizes to monitor, measure, and understand information in order to improve effectivenessFor more than four decades, the scantron brand has been recognized as the trusted source for assessments, analytics, technology services, managed print, and data capture solutionsScantron is headquartered in eagan, mn, with offices in omaha, ne, columbia, pa, and in the research triangle of ncWww.scantron.com
Rewards
Take charge of your future with our generous 401k savings plan with company match, which is vested from day one.
Participate in our company wide well-being program that also serves to lower your annual health insurance premiums.
Explore new education opportunities with our tuition reimbursement plan which covers up to $5,250.
We offer work-life flexibility, meeting personal obligations along with professional success.
Position summary
Scantron`s marketing manager leads planning, development and implementation of integrated marketing communications plans and executes the end-to-end marketing communications strategy to engage with customersResponsible for corporate channels, digital marketing, public relations, and brand strategy.
Key duties / responsibilities
Create and execute marketing campaigns and materials including planning, scheduling, executing campaigns, writing campaign copy, developing collateral, social media content, website content, event attendance, and other marketing-driven componentsInform and develop visual and concept themes with creative director, track and communicate campaign statistics, and other reporting.
Work with portfolio and sales leadership to plan and blueprint campaigns and strategy
Develop and coordinate communication pieces, both internal and external
Track and communicate campaign statistics and other reporting
Work with events management to coordinate the sponsorship, design, and materials for related events and tradeshow attendance
Manage advertising schedules and placementResearch, negotiate, and coordinate new advertising opportunities.
Develop and coordinate product and corporate `branding` initiatives
Online marketing expertise for education markets with focus on search engine optimization, social media, demand generation, and lead generation
Leverage media connections to generate earned media coverage
Education required
Bachelor`s degree from four-year college or university in marketing and minimum seven years related experience and/or training; or equivalent combination of education and experience.
Experience / skills / abilities required
Minimum 7 years commercial marketing experience
Extensive experience with marketo, google analytics, google ads, salesforce
Current driver’s license
Ability to travel occasionally to various meetings, trade shows, etc.
Experience / skills / abilities preferred
Experience in the education/assessment markets
Seo and utm code expertise
Key attributes
Influencer - consensus-building; change management; motivator
Accountability – own the work; resolve conflicts; decisiveness; consistency in follow through
Teamwork – unify and motivate groups; collaborate with others on problem solving; actively listen to others and respect individual talents and differences; go above and beyond own area of responsibility
Customer focus – passion for understanding market and customer needs and providing better solutions to our end-customers’ toughest issues
Relationships – outstanding interpersonal/relationship management skills
Imaginative – innovates by turning good ideas into action
Integrity – demonstrates the willingness and ability to do the right thing
Scantron is an equal opportunity employerAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our director of talent acquisition, wendy hinson at 919 657-6903.
Eeo is the lawTo review your rights under equal employment opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.
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