Description
The srDirector, recruitment & social media is responsible for oversight of all aspects of respondent sourcing for panel recruitment operations and for panel-related social media managementThis role, will be focused on driving member growth and engagement with project participation and other activities, while leading people and process change to yield high levels of quality respondents, as well as employee, client and respondent satisfactionIn collaboration with other global panels staff and other internal teams, the srDirector, recruitment & social media drives execution of strategy to meet the overall needs of clients while creating internal efficiency and satisfaction to deliver bottom line resultsThe srDirector is responsible for providing overall direction, guidance and quality as well as day-to-day leadership and management to the activities of the recruitment and social media & engagement teams.
Key job responsibilities:
Implementation of programs to ensure attainment of business plan for growth and profit, while providing direction and structure.
Implementation of improved processes and management methods to generate a higher roi and workflow optimization.
Setting up processes, propose technologies and automations to increase respondent acquisition volumes, drive respondent acquisition
Drive respondent sourcing growth by developing and executing high-impact campaigns
Designing and implementing panel-related marketing strategy to align with business goals
Setting specific objectives and reporting on roi and member lifetime value
Up-to-date with latest digital technologies, social, viral, and seo media trends.
Consistently demonstrate strong organizational skills and communication skills
Be able to express our company’s views creatively
Manage our panels’ online presence, ensure high levels of web traffic, respondent engagement
Work in collaboration with senior leadership to develop the operational strategy and implementation plan for respondent sourcing globally:
O conducts needs assessments in each region and line of business o develops appropriate structure and core competencies of each role within the structure o evaluates people, process and technology and provides suggestions for improvement in speed and efficiency o implements best practices for hiring, onboarding, training and career development o develops appropriate standards of conduct, service and production o builds and owns driving strategy implementation plan and with timelines, milestones and owners o develops appropriate kpis to monitor progress and success of implementation plan
Collaborates with business development, account management, project management, partner development and finance teams to create ongoing feedback loop to drive growth of global panels and outside connections for creative recruiting in necessary regions.
O assesses overall needs in each market and provides feedback on strengths and gaps o manages recruitment leadership to drive creative recruiting strategies at the project level across multiple methodologies, o consults with local account managers and operations to plan for complex or projects and provides guidance and support as needed throughout project escalation o shares key information, learnings and new techniques on an ongoing basis
Develops and implements quality assurance and auditing processes to ensure recruitment channels are performing to expected quality standards.
O determines quality kpis and manages staff to successfully meet kpis on an ongoing basisO conducts quality control audits per sops on key study elements o identifies and diagnoses issues for process improvement o creates training and remediation program to improve issues identified throughout regular audits o provides metrics and analysis to senior leadership on an ongoing basis
Core competencies:
Deep experience with respondent acquisition in a market research panel/community context
5+ years of social, seo, and viral marketing experienceIncluding managing social media platforms such as facebook, instagram, linkedin, tiktok, snapchat, twitter, pinterest, etc.
Analytical ability to drive roi results by understanding what efforts to continue vs stop
Understanding of programmatic advertising as it applies to respondent recruitment; experience with dsps
Creation and execution of effective digital advertising, seo, sem, and programmatic media plans
Experience with digital advertising optimization tools, traffic funnel optimization tools an advantage
Content management in the digital space
Proven people leadership with the ability to motivate and lead a group as well as coach individually
Process management orientation; able to manage resource capacity against budgets and ever changing needs and re-prioritization
Strong ability to plan and execute initiatives across a wide and diverse group of people and locations
Experienced in hiring and developing high performance team
Expert written and oral communication
Requirements
Qualifications
Education:
Bachelors’ degree or equivalent experience required
Experience:
Must have 10+ years of respondent recruitment experience working in a market research environment spanning both quantitative and qualitative data collection, as well as deep understanding of social media platforms and digital marketing techniques.
Computer skills:
Microsoft office / computer literate
