Job details
Job type full-time
Full job description
The product marketing manager is responsible for driving the marketing & launch strategy of battery backup, surge protectors, racks & power distribution units within transactional & edge line of businessOur portfolio are widely used in smart home, small & medium business(smb), enterprise server rooms, network closets, datacenters and industrial iot environments.
You will work with cross-functional global teams from product management, regional offer management, channel marketing, global marketing and sales team to grow the portfolioYou will report to the head of product marketing for transactional & edgeThe position is based either in one of the schneider locations in the greater boston area or st louisRemote work option negotiable.
What you will be doing:
Define target customers, understand customer challenges and conduct customer journey mapping
Develop product and portfolio messaging, positioning and concise value proposition based on the home consumers, business owners, it managers and facility manager personas and route to market
Develop launch strategy, planning, timelines and more to ensure maximum impact
Create marketing & sales enablement kits to help sales team & it and electric channel partners sell more products & solutionsThe content includes but is not limited to brochures, how to sell, faq, datasheet, social messaging, edms, landing page, web banners and other digital marketing content
Partner with demand generation team on strategic campaigns and tell compelling stories and customer success stories that help build demand and drive revenue across our offerings and across the customer lifecycle
Create rich media content for ecommerce syndication across regions
Partner with product & r&d teams to create technical documents e.gSetup sheet, submittal drawing, 3d rendering, bid specifications and competitor comparison etc to ensure project wins
Drive video content storyboarding and g uide 3rd party agencies in developing videos and lifestyle images
Own t&e portfolio digital journey (landing page, selectors) on se.com and apc.com
Qualifications
Bachelor’s degree in english, marketing, communication, mass media, graphic design and relevant fields.
At least 3 to 5 years of content marketing experience in b2b or b2c space
Excellent copywriting skills with the ability to translate complex technical information into convincing marketing content with solid value proposition
Experience managing and developing marketing programs with clear data driven results
Track record of delivering high quality marketing content under tight deadlines
Experience launching new products from start to finish preferred
Experience in adobo indesign, canva and other design platforms preferred
#li-gg1
Primary location
: us-massachusetts-andover
Other locations
: us-massachusetts-foxboro, us-massachusetts-boston, us-missouri-o`fallon
Schedule
: full-time
Unposting date
: ongoing
