Job details
Job type full-time
Full job description
Director of marketing
About the opportunity:
The director of marketing at scout apm will be responsible for end-to-end marketing for scout apm, with an intense focus on demand generation, including the strategy and execution of marketing programs that capture and nurture leads across multiple channelsIn this role, you`ll be responsible for programs to generate and nurture leads via our blog and other organic channels, events, sem, email and cooperative marketing with partnersYou will implement a multi-channel content marketing strategy to drive awareness with consistent messagingAs we evolve scout apm to embrace the much larger observability market - you`ll lead the company through the brand transition and positioning that is needed to win in the new open telemetry opportunityThe successful candidate will be a hands-on contributor working with all departments of the company to ensure a cohesive marketing strategy.
About the company:
We`re a fast-growing saas b2b startup that has built an application monitoring tool that helps developers quickly pinpoint the cause of performance issuesWe pride ourselves in top-notch support because we recognize that our customers are our most valuable assetIf you like a fast-paced, highly creative, international and dynamic environment to maximize your talents and expand your experience, then we might be the place for you.
Responsibilities:
Design, plan, manage, and optimize integrated digital marketing campaigns across multiple channels to generate pipeline revenue.
Develop and implement scout`s lifecycle communication strategy for nurturing leads, engaging existing customers and recapturing lost leads and churned customers.
Lead the effort to level-up scout`s website for design and messaging consistency, seo performance, professionalism and identify opportunities for content expansion.
Scale the content production capabilities of scout:
Maintain internal blog production from 2-3x per week with a more focused strategy around positioning scout as a thought-leader in application performance and observabilityInclude sourcing and managing external writers and technical editors.
Expand scout`s content reach across the web including managing activity and conversations on sites like stackshare, quora, reddit, g2 and other developer social channels.
Build content partnerships with vendors with complementary products and others to amplify scout`s awareness in the market.
Manage and expand scout`s sponsorship efforts across industry newsletters, influencers and bloggers to drive awareness and sales leads.
Source and manage customer case studies, and testimonials for use across all marketing channels.
Coordinate efforts with external seo, ppc and developer relations consultants to ensure consistency in strategy and messaging.
Manage and increase our activity across developer-centric social channels to amplify awareness and engage the community.
Manage and improve marketing kpi and channel attribution reporting to help drive more qualified leads.
Partner closely with sales to help refine both inbound and outbound sdr efforts for maximum effectiveness.
Partner closely with the product management and development teams to prepare launch plans, ongoing marketing plans, and to ensure technical depth across the marketing team and content.
Continuously evaluate our martech stack to look for opportunities to simplify and improve integration with the goal of accelerating our topline growth.
Background & experience:
7-15 years developing and executing content-led b2b demand gen saas programs
Experience managing external content pipelines and seo optimization
Hands-on experience implementing and working with demand generation tools, including marketing automation software
Exceptional proven collaboration and good relationships across marketing and sales ops
Budget allocation and reporting experience
Previously selected/overseen ppc and demand creation agencies
Experience targeting smbs and familiarity with developer tools
Testing and optimization experience
Experience in helping to develop outbound and inbound marketing and sales cadences
Professional skills & qualifications:
A great people leader and manager who is known for retaining and developing talent
Bachelor`s degree requiredMba or advanced degrees a plus
Excellent knowledge of marketing to smb, the devops market, and the developer tools industry
Strong ability to build cross-functional relationships and virtual teams
Excellent presentation and communication skills
Analytical, data-minded and measurement focused, while also maintaining impeccable craftsmanship
Excellent digital marketing knowledge (content, seo, email marketing, web ux, retargeting)
Good understanding of marketing insights derived from attribution models, customer database mining, and other sources of customer insight
Values we live at scout
Our core values are: respect, transparency, accountability, continuous learning, and people & community focus.
Some of our benefits include:
Generous health, dental & vision insurance
Generous unlimited pto policy
401k program
A focus on work-life balance
If you`re looking for a fast-paced, highly creative, and dynamic environment to maximize your talents and expand your expertise, then we might be the place for you.
