Job details
Salary $60,000 - $70,000 a year job type full-time number of hires for this role 1
Qualifications
Bachelor`s (preferred)
Marketing: 5 years (preferred)
Us work authorization (preferred)
Full job description
Marketing director
Seed – jamaica plain, ma
Www.corecannabis.cc
About seed
Adult-use cannabis is now legal in a handful of u.sStatesMassachusetts is leading the charge on the east coast and seed is pleased to be one of the first locally permitted establishments in the city of boston.
In march 2021, seed opened its first high-end retail cannabis establishment and social justice cannabis museum in jamaica plainSeed not only offers guests a wide range of products, but also supports the communities in which it operates and creates a conversation around the history, science and culture of cannabis.
Join the seed team
Seed is currently seeking an experienced, passionate, highly creative and customer-focused marketing director to spearhead the company’s marketing initiativesWith a strong focus on brand communication, the marketing director will manage all marketing and advertising efforts for the company including social media, digital, print, promotion and community engagement.
The role of the marketing director
The seed marketing director will have had experience in a leadership capacity as you will be the lead for developing and overseeing the implementation of seed’s marketing strategyA cannabis background is not required as we are seeking a marketing professional with a traditional marketing/advertising backgroundA respect for and adherence to seed’s policy and procedures and operational guidelines are strictly required along with a positive attitudeThe marketing director will report to the chief operating officer.
Duties and responsibilities:
Develop a comprehensive marketing strategy (including budget) to guide the company.
Manage the implementation of the marketing strategy.
Ensure seed’s mission, values and standards are well represented in every facet of the marketing campaign.
Collaborate w/seed leadership to determine market trends, seo strategies, pr opportunities, local outreach and community engagement, potential strategic partnerships and success ratios.
Analyze data to determine the effectiveness of seed’s marketing efforts and utilize data to guide decision making.
Keep the community informed of seed’s efforts to be the premier cannabis dispensary utilizing outlets such as local cable stations, radio, digital and other relationship driven avenues.
Coordinate internal communication to management and staff regarding seed’s marketing efforts via lunch & learns, digital townhalls and newsletters.
Coordinate external communication of seed’s efforts to educate the public as a service provider through qualitative website content, material distribution, local chamber of commerce and informational seminars and events.
Partner with seed leadership in the development, design and editing of printed educational materials such as cards and leaflets.
Serve as the “standard bearer” and “protector” of seed’s culture and community engagement via website surveys, social media monitoring, group or organizational partnering with local hospitals and other medical facilities.
Disseminate educational information upon request to clientele, community leaders, activists and healthcare advocates.
Qualifications:
Bachelor’s degree in marketing, social media or public relations.
Experience leading teams.
Measurable success providing informational seminars, townhalls, presentations and orchestrating events.
Direct/indirect peripherals in the growth of sales and profits.
Track record illustrating increased accountability; “roll-up your sleeves” team-player.
You’re skilled at:
Pooling resources and raw data for tangible content deliveries.
Knowledgeable of publication and printing processes (i.eContent and distribution).
Experience with pay-per-click advertising.
Capable of analyzing trends and leveraging data for improved market performance.
Strong ability to listen well in order to parlay information into successful digital and print format whereby constituents become educated and informed.
Able to negotiate/finesse cross-functional relatability to diverse backgrounds and cultures.
Disciplined and professional about your work; a detailed and fair “straight-shooter”.
Full command of microsoft office suite (powerpoint, word, outlook, etc.).
Meeting deadlines relative to print and editorial submissions.
Compensation:
$60,000 to $70,000 per year
This position is classified as exempt, and therefore, you will not be eligible to receive overtime pay.
Seed is an equal opportunity employer and does not discriminate in the recruitment, selection, or advancement of employees on the basis of race, sex, color, national origin, creed, age, religion, marital status, disability, political affiliation, or on any other basis prohibited by law.
Employment opportunities shall be provided for applicants with disabilities and reasonable accommodation(s) shall be made to meet the physical or mental limitations of qualified applicants or employees.
Job type: full-time
Pay: $60,000.00 - $70,000.00 per year
Benefits:
Dental insurance
Health insurance
Paid time off
Vision insurance
Schedule:
8 hour shift
Weekend availability
Education:
Bachelor`s (preferred)
Experience:
Marketing: 5 years (preferred)
Work location:
Multiple locations
Work remotely:
Yes
Work location: multiple locations
