Job details
Job type full-time
Full job description
Reporting to the global market segment manager, automotive thermal management and e-motor sensing, the product marketing manager initiates and leads strategic actions and supports the tactics to achieve current-year business commitments and long-term business goals.
It is an entrepreneurial role requiring initiative, creativity, strong customer relationship-building, communication, analytical, and leadership skills, as well as a thorough understanding of market trends, customers, vehicle systems, competition, and technologies.
The role is an industrial b2b technical marketing positionThe product marketing manager will act as a link between all disciplines involved in executing our growth strategy and must be able to manage technical and commercial topics and teamsVisiting customers on a regular basis is an essential part of the job.
This role is specific to thermal management and e-motor sensing needs for automotive, with focus on the hybrid and battery electric vehicle segmentThe selected candidate will join a highly motivated team within the newly created e-mobility business unit
General responsibilities
Oversees marketing strategy including creating and implementing strategies and plans for products and programs
Collaborate with partners to imagine, develop and execute high-impact campaigns that inspire consumers and drive sell-through, activation and customer engagement including campaign goals, customer value prop/messaging, channels, promotional mix, and campaign measurement
Use data and insights to develop a deep understanding of the drivers of customer purchase behavior and translate those insights into innovative customer campaigns and promotions
Develop rigorous testing programs to analyze campaign effectiveness across multiple dimensions (e.gAudience segment, channel, etc.) and continually testing, analyzing and optimizing tactics to maximize roi
Manage engagement with external agencies including drafting campaign briefs, overseeing creative development, and all other aspects of the process including cost negotiations, schedule management, approvals, research and analysis
Experience / qualifications
A university degree and 6+ years of experience (i.eBachelors degree) or a graduate degree and 4-6 years of experience (i.eMasters degree) or a higher level degree and 2-4years of experience (i.eDoctorate degree)
Must be a team player able to work in a fast-paced environment with demonstrated ability to handle multiple competing tasks and demands
Strong communication skills; oral, written and presentation
Strong organization, planning and time management skills to achieve results
Strong personal and professional ethical values and integrity
Holds self-accountable to achieving goals and standards
Proficient in microsoft office programs (outlook, word, powerpoint, and excel)
Strong interpersonal & collaboration skills to work effectively with all levels of the organization including suppliers and/or external customers
Additional responsibilities and activities:
Drive short and long-term revenue growth
Develop expertise in market dynamics and trends through direct customer engagement and secondary sources
Identify, evaluate, and prioritize competitive, legislative, and technical discontinuities that present opportunities or threats
Build strategic, action-oriented business plans to grow share in existing applications and identify paths to expand our addressable market (including new product development, technical partnerships, or m&a)
Lead cross-functional teams to create detailed customer proposals/quotations using financial tools, and present business cases for senior management approval
Collaborate closely with sales, engineering, and project management to deliver new business opportunity closures
Responsible for pricing strategy and profitability for all new business opportunities within segment
Defend incumbent positions against competitive entry
Define and promote product value proposition with both customers and internal stakeholders
Manage product positioning in the market place, including rationalizing pricing strategy based on market conditions
Lead competitive benchmarking team activities, including both commercial and technical dimensions, and integrate benchmarking data into product and margin roadmaps
Drive for product enhancements to achieve sustained differentiation
Provide demand and revenue forecast inputs
Strategic intent plan, long range plan (5 years), annual plan (1 year)
Deliver accurate annual and long-range net revenue growth plan based on market dynamics and customer guidance
Smarter together
Collaborating at sensata means working with some of the world’s most talented people in an enriching environment that is constantly pushing towards the next best thing.
Employees work across functions, countries and cultures gaining new perspectives through mutual respect and open communication.
As onesensata , we are working together to make things work together
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