Job details
Salary $105,000 - $135,000 a year job type full-time number of hires for this role 1
Qualifications
Bachelor`s (preferred)
Content writing: 4 years (preferred)
Seo: 4 years (preferred)
Keyword research: 4 years (preferred)
Full job description
Seeking those who aspire to change the world.
The head of seo and content is adept at moving from strategy development for sequencing’s digital marketing content to analyzing performance and implementing optimizationsThey are responsible for leading end-to-end content creation and corresponding editorial calendars, processes, and workflows.
The head of seo and content is driven to keep the sequencing brand ahead of the competition by applying innovative approaches, white hat tactics, and data-driven decisionsThey bring an effective balance of quantitative and qualitative skills to make decisions, identify new opportunities, and drive direct-to-consumer growthThey are passionate about the digital subscription landscape and disruptive technology, the power of ideas, and the potential for purposeful companies to do good while doing good business.
Job responsibilities:
Drive seo strategy to develop and implement content, and grow organic search traffic from on-page and off-page activities in alignment with sequencing’s organizational goals for revenue, subscribers, and brand recognition.
Execute against the seo roadmap, utilizing on-page best practices and eat strategies for content creation and optimization, publishing schedules as well as tracking performance (rankings, keywords, site audits, internal linking, and competitor analysis).
Augment sequencing quality based on a backlinking strategy derived from social networking, content marketing, newsletters, influencer outreach, and more.
Develop and implement the email marketing strategy to include content, configuration, analytics and optimization.
Develop various types of content and corresponding sops for the website, email campaigns, social media, and sequencing’s blog, education center, and knowledge center.
Work with designers to create infographics, videos and other visualizations to enhance consumer engagement with content.
Implement off-page seo activities that raise the search engines’ measure of signals including quality backlinks.
Perform on-going analysis of competitor seo and content.
Stay up-to-date on emerging seo, sem, and growth strategies and research.
Stay abreast of product categories, consumer behavior, and seasonality that may influence seo activities.
Investigate innovative techniques that promote seo growth opportunities based on industry trends and benchmarking against other leading e-commerce websites.
Work cross-functionally with management from performance marketing and digital optimization marketing teams to synchronize content creation and maximize conversion rate of various campaigns (e.g., paid search, email, sales collateral).
Perform regular site audits to identify areas for improvement, resolve any seo-related issues.
Advocate for and advise product and engineering teams on technical seo requirements throughout the site, including landing page and marketplace design and architecture.
Write and/or improve page titles, headers, meta descriptions, on-page content, and calls to action that achieve page one search engine results and lead to conversions.
Develop processes for campaign execution (keyword selection, on-page factors, and editorial calendars) and promote white hat tactics that ensure long-term seo site health and growth.
Identify and measure kpi’s and deliver seo performance reports that provide actionable insights to company executives.
Be the first employee on the seo team, capable of hands-on execution as well as recruiting, hiring, and managing a high-performing, geographically dispersed team of top tier seo specialists and content writers.
Qualifications:
5+ years of experience in seo, including copywriting, content optimization, off-page seo, technical seo; preferably a minimum 2 years’ in-house experience.
Data lovingExperience developing and executing data-driven strategy by aggregating and analyzing data from diverse sources.
Experience creating content optimized for social, web, search, and email-based marketing.
Deep knowledge of content and technical search engine optimization and understanding of html and css.
Track record of innovating approaches and out-of-the-box methods to reach goals with available resources.
Experience growing digital subscription services and online marketplaces.
Motivated to work cross-functionally to achieve program goals through effective synchronization of strategies.
Excellent verbal and written communication skills, including ability to communicate subject matter clearly to non-technical audiences.
Confident dealing with ambiguity, comfortable with uncertainty, and can coach others to effectively cope with change.
Demonstrated ability to build top talent and manage a high-performing, geographically dispersed team.
Experience working in a technology startup preferred.
Experience in wellness, health, or genomics desired.
Company overview:
Sequencing.com is the world’s largest marketplace for dna analysis apps and reports that analyze dna data from any test (23andme, ancestrydna, genome sequencing) and provide clear solutions for better health.
Our user base is exploding, and the personal genomics market is experiencing unprecedented growthWe’re venture-backed and scaling rapidly to meet consumer demand.
Sequencing.com is focused on changing lives and changing the worldOur service helps people understand and use the valuable information in their dna so they can live healthier, happier, and longer lives.
Location
While we prefer a candidate local to los angeles, this is a remote position and we’ll consider outstanding applicants throughout the us.
Sequencing is an equal opportunity employerAll aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needsWe do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Job type: full-time
Pay: $105,000.00 - $135,000.00 per year
Benefits:
Dental insurance
Employee discount
Health insurance
Paid time off
Referral program
Vision insurance
Schedule:
Monday to friday
Covid-19 considerations:
Offices are old-schoolOur company embraced a remote work environment before covid and we`ll continue to allow fully remote work after covid.
Application question(s):
Please provide links to seo-optimized articles you`ve written within the past 12 months, state the top keywords they are ranking for, and the current ranking positionIt will be most helpful if the topics are science or health-focused.
Please list the tools you use and your process when performing seo research(please do not apply if you do not have extensive seo research experience.)
What do you think of the current content and seo for articles in our education center (https://sequencing.com/education-center) and blog (https://sequencing.com/blog)?
Why are you interested in this position?
Education:
Bachelor`s (preferred)
Experience:
Content writing: 4 years (preferred)
Seo: 4 years (preferred)
Keyword research: 4 years (preferred)
Work location:
Fully remote
Work location: remote
