Sharecare is the leading digital health company that helps people - no matter where they are in their health journey - unify and manage all their health in one placeOur comprehensive and data-driven virtual health platform is designed to help people, providers, employers, health plans, government organizations, and communities optimize individual and population-wide well-being by driving positive behavior changeDriven by our philosophy that we are all together better, at sharecare, we are committed to supporting each individual through the lens of their personal health and making high-quality care more accessible and affordable for everyoneTo learn more, visit www.sharecare.com.
Job summary:
The blue zones project marketing director holds responsibility for the organization`s marketing activities and oversees the development and delivery of an integrated marketing strategy for the businessThe marketing director leads a systematic approach to ensure that blue zones project brand is effectively positioned in the marketplaceThis role requires strategic planning, management and organizational skillsets along with leadership skills to meet internal and external customer needs balancing scope, cost, time and quality to deliver customer requirements and satisfactionThe blue zones project marketing director actively contributes the blue zones project mission by ensuring that the brand positioning and promise is consistently delivered in all marketing and product communicationsThe marketing director manages the brand, community and product marketing team creating materials and communications for internal and external stakeholder audiencesThis role demands a deep understanding of both business to business (b2b) and business to consumer (b2c) marketing - an understanding of motivations, and how that translates to compelling product positioningYou`ll use your understanding of b2b marketing to tell stories that bring the product to life for potential sponsors, and to engage organizations within demonstration communities to achieve the tipping point for changeYou are also an expert in b2c product strategy, positioning, and marketing delivery to drive awareness and engagement of individuals in demonstration communitiesYou`ll be working with the product, community marketing, sales, operations and the center for excellence teams - regularly collaborating, creative problem solving, and using your excellent communication skills to gain alignment internally and drive market adoption togetherThe right candidate will be passionate about all things community and organizational health and wellbeingThe marketing director will report to the svp, general manager of the blue zones project business division at sharecare.
This is a remote position and can be located anywhere in the united states.
Key responsibilities:
Strategy:
Own product marketing strategy, initiatives, messaging, and product commercializationWork closely with product managers, sales executives, and marketing team and creative resources to ensure creation and maintenance of bzp marketing materials .
Utilize strong analytical ability and data-driven thinking to evaluate end-to-end customer experience across multiple channels and customer touch points; develop communications and engagement strategy to support customer (individual and organizations) journey, build the brand, increase engagement and drive well-being improvement throughout the lifecycle.
Market intelligence: be the expert on your buyers, how they buy and their buying criteria; present blue zones project products in a way that strengthens the brand and boosts sales and engagement; feed insights from audience into marketing initiatives, communications, and product development.
Positioning: develop product positioning and messaging that differentiates your products in the market and position blue zones project and sharecare as a leader.
Sales enablement: manage marketing team and align outside resources and effectively to develop sales tools and other resources that communicate the value proposition of products to enable successful sell in of brand and product lines to sponsors and community stakeholders, and support engagement in and execution of blue zones project in demonstration communities:
Product book and proposal template
Sponsorship
Marketing and brand communications decks
Toolkits
Brand guidelines
Product launches: position and plan the launch of new products and product releases and drive the cross-functional implementation of the plan
Project management and budgeting: create and manage thorough project budgets within targets, drive projects forward - engage the team in the development of project schedules on properly defined scope, identify and engage resources, anticipate potential conflicts, identify risks and manage /escalate concerns as appropriate(project complexity and team size will vary.)
Drive results: measure, analyze and report on qualitative and quantitative audience insights, and work cross-functionally with analytics and engagement teams to define metrics and track business results
Relentless improvement: conduct regular meetings to review performance, risks, capture best practices, and collaboratively develop strategies and solutions to drive continuous improvement.
People management: management and support of direct report employees (managing conflict, performance feedback, development, etc.), and of a network of external contractors and agency partners; and providing strategic leadership to community marketing leaders
Brand vision: manage brand marketing team and outside agency partners in delivering a clear brand vision and achieving metrics aligned with overall business strategyOversee the development and delivery of brand guidelines, sales and marketing collateral, brand campaigns, and social media and pr efforts.
Marketing account management: partner with operational account managers on community and product teams to deliver marketing needs for external customers.
Manage the design work and technical work associated with the creation and ongoing maintenance of brand center
Requirements: qualifications:
8 to 10+ years of marketing and/or product marketing experience
Creative problem solver and strategic thinker with strong analytical skills and ability to build a data-driven marketing strategy as well as defining and measuring the success of a particular product marketing campaigns
Adept at building consensus and gaining cross-functional alignment with peers and senior leaders
Experience with sales enablement, b2b and b2c marketing
Healthcare experience preferred
Discipline in managing time and activities, strong multi-tasking skills
Demonstrated leadership and people management skills
Strong interpersonal and teamwork abilities
Prior successful execution of commercialization and product launch plans, market intelligence, and writing messaging & positioning documents
Outstanding written and verbal communication skills
