Sharecare is the leading digital health company that helps people - no matter where they are in their health journey - unify and manage all their health in one placeOur comprehensive and data-driven virtual health platform is designed to help people, providers, employers, health plans, government organizations, and communities optimize individual and population-wide well-being by driving positive behavior changeDriven by our philosophy that we are all together better, at sharecare, we are committed to supporting each individual through the lens of their personal health and making high-quality care more accessible and affordable for everyoneTo learn more, visit www.sharecare.comJob summary:
Sharecare is currently seeking a svp, growth marketingThis person will play a vital role in making sure that all marketing and communications activities throughout the target business channels (enterprise and provider) are aligned to insight, audience and data-driven best practices for attracting and converting prospects into qualified, quality leads for sales teamsThe svp of growth marketing will oversee a team of channelfocused vp`s and experienced digital marketers that will be responsible for overseeing demand generation, creating awareness for sharecare`s products/solutions, and driving focused attention on attracting high quality leads with sales prospects across all channelsEssential job functions:
Strategically direct top-of-funnel outbound messaging, channel selection and tactics throughout campaign lifecycle, to support sales/business development and strategic marketing efforts
Provide direction and oversight for company marketing strategy, rfp demand, and external communication activities
Oversee the execution and measurement of all inbound and outbound marketing efforts, seeding content to and for all core audiences
Maintain oversight of demand generation, prospect segmentation, and all strategic channel marketing channel and media optimization
Collaborate with other key organizational functions and stakeholders (sales, account management, and product marketing) to develop and implement marketing strategies to drive the strategy forward and deliver desired results
Optimize, prioritize and lead marketing growth with internal colleagues and external partners/agencies identify and align opportunities for strengthening marketing, growth and communications and events programming with demand generation best practices, data-driven insights and your proven/past experience
Track, measure and share results of specific, quarterly roi and other key performance indicators and metrics associated with marketing and demand generation activities; this leader will confidently adjust energy and priorities fluidly and quickly in order to maximize the effectiveness of all channels, tools and resources
Key responsibilities:
Identify new demand generation channels and associated spend recommendations based upon targeted audiences, budget and business goals and kpis
Develop standards and best practices for a formalized account-based marketing program against targeted prospects, audiences, geographic regions and verticals
Deliver audience-focused programming, across an integrated mix of channels, including traditional offline and virtual engagements and targeted digital content, thought leadership and campaigns
Evaluate marketing and demand generation activities to ensure optimal performance, providing a continuous feedback loop connecting the sales and marketing teams on performance, progress, metrics and planning
Digital marketing, including web site content and performance, seo/sem, social media, email and content focused campaigns
In partnership with pr/communications, drive virtual and offline marketing and brand enhancement activities (events, conferences, speaking engagements, thought leadership etc)
Paid media, search and inbound marketing channel decisions; being an arbiter of best practices in building an effective inbound pipeline
Integration of content activities from brand building marketing campaigns with sales prospecting and account-based marketing efforts
Manage the seamless integration of content and brand building marketing campaigns with sales prospecting and account-based marketing efforts
Work with our technical team to enhance and/or implement appropriate demand generation tools and technology to maximize reach and confidently capture and track performance data and analytics
Responsible for the hiring and supervision of channel and growth marketing and communications team members
Requirements: qualifications:
15 years marketing experience with at least 4 years in a senior management position
Healthcare industry knowledge required
Ability to plan and manage at both strategic and operational levels
An excellent change agent, using a style of management that mentors/coaches staff to inspire their best performance
Extensive experience as a respected demand generation leader of high value services
Experience in b2b lead generation and conversion, with a focus on selling services strongly preferred
Expertise in major business software applications (i.e hubspot, google analytics, salesforce, etc), and working closely with sales to build and track marketing lead performance
Exceptional track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives, providing personal leadership through example
Ability to work collaboratively with colleagues and staff to create a results-driven, team-oriented environment
Strong strategic planning and analysis skills in sales, marketing, and business (competitive) strategy
Impeccable communication and presentation skills-ability to create content and selling tools
Strong interpersonal skills and ability to work with senior management teams including those of our customers and partners
Willing to travel 20%
