Job details
Job type full-time
Full job description
Job title
Social media analyst
Position overview
The social media analyst is both a creative and analytic that is passionate about increasing awareness of shaw’s residential brands and measuring effectiveness of those efforts.
This position will engage and assist consumers as they conduct and complete their online research across all product categories, developing leads and sales through these effortsThe ideal candidate will monitor social channels for all brands, identifying outreach opportunities and responding to consumers in both private and public forums.
This position is highly collaborative across residential marketing and will work closely with the social media content strategy manager and digital media strategists to develop best-in-class, engaging content that drives brand awareness and revenue into the organization.
This position can be remote or partially remote.
Primary responsibilities:
Display a strong understanding of analytics to measure impact of social media (organic and paid)Provide regular reporting to the social media strategy manager and brand leaders around key performance indicators that matter to our business, including: sales leads, audience engagement, audience profile, engagement by content type, etc.
Continuously improve by tracking and analyzing the appropriate social data metrics and providing insights from content performance to the social media content strategy manager, and then working with the creative team to act on the information.
Post relevant, consumer-based content to all shaw residential brand’s social media channels, including but not limited to facebook, pinterest, and instagramAccounts should be monitored daily for responses and outreach opportunities.
Maintain a strong base of knowledge about all of shaw’s products, including carpet, hard surfaces, and sundries, to help ensure accurate information in shaw’s evolving and expanding content channels, including shaw’s websites and social media channels.
Leverage digital listening reports to gain consumer insights and provide recommendations.
Monitor trends in social media strategy, tools, applications, and best practices.
Maintain a strong base of knowledge about shaw’s warranties, installation guidelines, and claims processes to help respond publicly to inquiries, relay accurate information, and recognize occasions when additional action is needed by shaw.
Order carpet as needed for photography needs and consumer sample programs.
Maintain business requirements to ensure accuracy of installation, care, and other product updates shared on all consumer content channels.
Work closely with financial services department to help resolve cases that have made its way to public forums, at times serving as an advocate for both the consumer and for shaw.
Position requirements:
Bachelor’s degree in marketing, communications, public relations, business or a related field is preferred but not required with relevant work experience.
Eager to learn and exhibit natural curiosity as digital marketing trends change and evolve.
Excellent diplomacy skills to handle potentially sensitive subjects in a public forum.
Extensive organizational and project management skills
Two-to-four years experience in digital marketing and/or communications preferred.
Familiarity with social media platform management tools (i.ePostplaner, hootsuite, sprinklr, buffer, oktopost, sysomos, sprout) is a plus.
Competencies:
Execute action plan
Initiates action
Innovate
Learn continuously
Build trusting relationships
Work shift
Shaw is an equal opportunity employer and is committed to providing a workplace free of discrimination, harassment, and retaliationIt is our policy to recruit, hire, train, and promote individuals in all job classifications without regard to race, color, religion, age, sex, sexual orientation, national origin, disability, veteran status, gender identity, or any other legally protected status.
