Job details
Salary $60,000 - $70,000 a year job type full-time
Full job description
Shelton group is the nation’s leading marketing communications firm exclusively dedicated to the sustainability sectorWe help some of the most influential organizations on earth gain a market advantage by doing the right thing for the planetSo how do we do it? by gathering rich market insights that help our clients make the right environmental and social purpose commitments, develop more environmentally friendly products and evolve what their brands stand for, and by developing and executing the right stories and market engagement campaigns.
We seek a digital marketing strategist to support our ongoing digital projectsThis role provides ongoing strategy, implementation, management, analysis of digital marketing campaigns, and supporting our clients’ brand and business goalsIn addition to understanding and developing marketing strategies based on research you will also be the hands-on implementor of the paid media strategies you help to developAs a digital marketing strategist, you are a reliable and integral member of the teamYour ability to think beyond a project is critical.
Specifically, you will:
Lead ongoing strategy, implementation, and management support of digital marketing programs in collaboration with our digital team.
Provide ongoing measurement, analysis, and reporting services related to digital marketing programs.
Assist in the development, implementation, and management of ongoing paid digital advertising campaigns (paid search, paid social, etc.) across all platforms.
Conduct seo auditing and keyword research work and monitor seo performance and optimization.
Guide the production and publishing of digital marketing assets, including blog posts, ebooks, infographics, social posts, landing pages, emails, digital ads, white papers, reports, and more.
Conduct relevant audience research and support the development of audience personas and buyer journeys.
Conduct competitive digital marketing research.
Identify, research, and report on digital marketing trends, tools, and technologies.
Provide quality assurance for digital marketing assets.
Engage with clients, sales teams, and management, and liaise with senior members of staff to
Receive feedback and create improvements to strategies.
Your qualifications:
5+ years of digital marketing strategy & execution.
Our ideal candidate is passionate about using modern digital marketing strategies to attract, engage, and nurture audiencesIf you love lead gen, seo, social media, content, paid digital, email, and analytics, then we want you.
Degree in marketing, market research, consumer behavior, communication methods, technology, or equivalent.
Excellent written/verbal communication, and data visualization skills.
Firm grasp of emerging digital tools specifically in the paid media space.
Thorough understanding of digital touchpoints.
Experience developing, placing, monitoring, and optimizing paid media campaigns across multiple channels and technologies.
Excellent interpersonal skills.
Insightful and perceptive.
Business knowledge.
Deadline driven.
A proven track record in developing strategic plans that benefit the client.
The ability to make complex subjects understandable is a must.
The flexibility to work over several projects and balance your workload.
Proficiency with the microsoft office suite, especially ms word and powerpoint, and other similar software.
Sustainability and esg knowledge is a huge plus.
Bottom line, if you love the world of digital marketing and are excited to work inside an established and growing firm that allows you to work with a range of digital skill sets and disciplines, then you may be our perfect match.
Are we describing you? then get in touch with us nowPlease send your résumé, cover letter highlighting your experience and fit for the job, and a link to an online portfolio of your work to [email protected].
Location/physical demands:
This position will require work to be performed either onsite/in an office at a second-floor location with no elevator access and/or remotely.
Requires sitting for long periods.
Requires frequent alpha/numeric keyboarding and navigation of basic software programs.
Requires effective and professional communications over the phone and in person.
Specific vision abilities required include close vision, including but not limited to a computer screen, and the ability to adjust focus.
Requires occasional travel.
The work environment characteristics described here are representative of those an employee encounters while performing the essential job functions of this jobOffice conditions and noise level is typical of most office environments with telephones, personal interruptions, and background noise.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Other internal info:
Direct report: digital services director
Job type: full-time
Salary range: $60,000–$70,000 (doe)
Location: in-office (knoxville, tn) or remote
Start date: asap
