Job details
Salary $75,000 - $110,000 a year job type full-time
Full job description
Skimmer is seeking an experienced marketing & communications manager, who will drive and execute the company’s marketing strategies to grow from 3,000 to 10,000 customers in the next three yearsOur ideal candidate will have experience working in marketing roles at high-growth software companies targeting small and medium businessesThey will be comfortable creating strategy, working independently and managing outside vendors - all while thriving with tight deadlines and changing needsThis leader will help define corporate strategy, will report directly to our chief revenue officer, and must be a strong fit for the company’s culture and values.
Goals & objectives
Help grow the company from ~3,000 customers to 10,000 in the next three years
Increase awareness of the skimmer brand through the swimming pool industry ecosystem (suppliers, retailers, builders, etc.)
Continuously strive to fulfill skimmer’s vision to modernize and transform the pool and spa industry
Contribute to strategic planning around product and market expansion opportunities
Constantly enhance and measure brand awareness, activation, adoption, and activity
Requirements
Be customer focused, deeply understand what makes skimmer unique, and provide regular feedback to the product team.
Motivate, lead, and inspire with high integrity and transparency
Manage the creation and dissemination of marketing materials that promote the skimmer brand, story, impact, and mission
Raise awareness and acquire new customers through webinars, social media, press releases, improved seo/sem, retargeting, email, direct mail, and digital ad campaigns
Evaluate and optimize marketing systems and processes to identify areas for improvement (e.gRoi)
Review, maintain and improve the attribution model
Regularly report on the impact of lead sources, campaigns, and events in aggregate and individually
Manage the annual marketing budget and execute within that budget
Create & maintain a marketing reporting dashboard
Create dynamic virtual events for prospective clients and end users that drive interest and conversion
Build & manage the relationships with outsourced branding and digital marketing agencies & contractors as needed
Work with partners to develop compelling co-marketing plans & campaigns
Lead refresh of website and company brand
Monitor competitors, industry shifts, emerging trends and the overall category
Required skills and qualifications
Bachelor’s degree in marketing, communications, business, or related field
Proven experience developing & executing data-driven marketing campaigns
Excellent written and verbal communication skills
Strong cultural fit
Strong project management, multitasking, and decision-making skills
Proven track record managing effective digital, social media, and offline campaigns
Benefits
Salary: market & experience-dependent
Annual bonus potential
Benefits: dental, vision, and medical (80% subsidized by company)
401(k) match
