Job details
Job type full-time
Full job description
Brand director, digital content
Reporting to the head of digital content, the brand director, digital content sits within skybound entertainment where we are launching digital content, video games, board games, collectibles, and merchandise for diehard fans, community, and loyal customers.
The brand director, digital content will manage the strategy and p&l for digital properties such as the movie trivia schmoedown, and grow the franchise by leveraging all capabilities in skyboundEfforts will focus on existing programming, live events, and sponsorships, as well as the potential for video games, tabletop games, and merch/collectibles scale.
Primary responsibilities:
Achieve revenue and profit targets, and timelines and budgets
Establish the kpi scorecard to quantify and qualify success metrics
Recommend strategies to position the schmoedown brand for growth through skybound’s wheel of awesome
Create, foster, and leverage platform partnerships and strategic initiatives to increase the new ip`s reach and commercial success
Research, identify and provide innovative commercial opportunities to build long-term momentum for the new ip
Collaborate with the consumer products, creative, production team to create product strategies that enrich the new ip`s brand
Organize content, event, and product launches and promotional events
Lead internal cross-functional marketing campaigns across skybound’s social and community, paid media, and loyalty teams.
Lead upfront pitches and manage advertising agencies to grow content sell-through rate
Lead business development efforts to grow the brand’s affiliations and partnerships
Oversee creation and presentation of marketing pitch materials for external use to communicate with business partners about the brand experience touchpoints
Support and mentor team members in their career development and growth within the company
Collaborate with the chairman of the schmoedown trivia league, head of digital video production, and marketing to align on achievable partnership objectives and expectations
Qualifications:
Has experience leading a cross-functional team and direct report management/development.
4+ years of experience launching & scaling consumer brands or digital creator brands
Campaign planning: strategy, tactics and objectives aligned to a crafted consumer journey
Tactical marketing execution: advertising, events, influencers, pr, community, channel and promotions
Project management: tools, operations and capabilities for managing multiple products at once
Signature initiatives: develop breakthrough global marketing programs applicable to all channels and markets
Familiar with modern game media and marketing: influencers, video content, custom editorial and more
Experience or familiarity with interactive trivia shows and games is a plus
Experience managing a p&l and working with finance on planning and forecasting
Job type: full-time non-exempt
Work authorization: us
Work location: remote to start, los angeles, ca
Company overview
Skybound entertainment is a multiplatform content company that works closely with creators and their intellectual properties, extending their stories to further platforms including comics, television, film, tabletop and video games, books, digital content, and beyondThe company is the home of notable properties including the walking dead, invincible, and super dinosaur.
On screen, skybound holds a first-look television deal with amazon studios and a first-look movie deal with universal.
Also under the skybound entertainment umbrella is publishing venture skybound games, and sister-company skybound north, which is based in vancouver and specialized in animationSkybound is also a partner in skybound galactic, a television studio with the capabilities to finance the development and production of scripted series.
Equal opportunity employer
At skybound we value diversity and are looking for extraordinary employees of all backgrounds! skybound is an equal opportunity employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, citizenship, age, genetic information, disability, hair texture or veteran statusIn addition to federal law requirements, skybound complies with all applicable state and local laws governing nondiscrimination.
Skybound will consider applicants with criminal histories in a manner consistent with the ca fair chance act and los angeles fair chance initiative for hiring ordinance.
