Job details
Job type full-time
Full job description
The role
Solera has a great opportunity for a demand generation marketing specialist who is comfortable measuring their success by their impact on pipeline and marketing-attributable revenue growthYou’ll help with defining, executing and optimizing full-funnel marketing programs to acquire new leadsYou’ll impact performance across multiple potential channels including paid search, display, paid social, content syndication, and retargeting.
What you’ll do
You’ll be actively engaged in understanding business priorities, aligning them with marketing efforts, and being accountable for results.
Able to conceptualize new ideas, formulate strategies and execute new initiatives that drive demand generation for the company
Growth mindset who thrives in a fast-paced, ever-evolving environment
Demonstrated ability to own digital campaigns from ideation to execution
Is flexible, extremely organized, and results-oriented
A team player who works well alongside a collaborative cross-functional team
Experience with marketing technology stack, including leveraging salesforce.com and our marketing automation software, marketing cloud, for demand generation
In conjunction with the marketing business partners & sales teams, develop high-impact marketing campaign plans for solera, and help identify the most effective messaging channels and calls to action
Work with marketing business partners and sales on monthly budget allocation to ensure attainment of monthly lead quality and quantity objectives
Constantly monitor, measure and tune the performance of the lead funnel, lead scoring engine and lead
Lead marketing campaign reporting, demonstrating roi and analysis to continually optimize campaigns.
What you’ll bring
4+ years marketing and demand generation experience preferred
Proficient in google ads and facebook ads
Software or b2b technology industry experience preferred, as well as broad marketing process exposure in a company driven by analytics
Experience with salesforce, marketing cloud, google analytics
Proven ability to run marketing campaigns for lead generation, nurturing, customer cross/upsell
A self-starter with excellent project management and communication skills
Equal opportunity employer
Solera holdings, inc., and its us subsidiaries (together, solera) is an equal employment opportunity employerThe firm`s policy is not to discriminate against any applicant or employee based on race, color, religion, national origin, gender, age, sexual orientation, gender identity or expression, marital status, mental or physical disability, and genetic information, or any other basis protected by applicable lawThe firm also prohibits harassment of applicants or employees based on any of these protected categories.
