Job details
Salary $80,000 - $90,000 a year job type full-time
Full job description
Title: content marketing manager
Term: full-time
Location: remote, with ability to work from cambridge, ma office post-pandemic
Overview:
Solstice is an award-winning clean energy company working to put affordable renewable energy in the hands of every household, including low-income populations and communities of colorThe clean energy revolution is happening now; solstice is working to ensure this transition is equitable and widespread by making it simpler and more affordable than ever for homeowners, businesses, and even renters to go solar.
With surging demand for renewable energy, solstice is poised for significant growthIn light of this scale, we’re seeking a high-performing content creator and manager to establish solstice’s brand voice and elevate our presence in the spaces of climate, clean energy, community solar, and environmental justiceThis person will oversee the creation of content across written media, public relations, video, and graphic design, creating marketing plans and executing on them to expand solstice’s customer base and generate demand for equitable solar.
The ideal candidate is an effective communicator and brand-builder experienced in both creating valuable content and steering organizational content strategyIn this role, you will be asked to generate or manage the creation of a high volume of materials crucial to our business expansion from the top to the bottom of our sales and marketing funnelYou will be asked to manage cross-departmental needs and prioritize according to key business targets, bearing in mind both our high-level strategic goals and their day-to-day implementation.
About solstice: climate change mitigation requires massive clean energy expansion, yet 77 percent of american households cannot install rooftop solar power due to rented housing, the structure of their rooftop, the upfront cost, or access to financingSolstice connects households and community organizations to “community solar”—shared solar farms that are installed in a centralized location where local residents can enroll in a portion for free, without any home installations, and enjoy guaranteed savings on their monthly utility bill.
One of the only companies in the solar industry co-founded and led by women of color, solstice has generated demand for nearly 130mw of clean energy across 32 community renewable projects in multiple states, with the total clean energy capacity from enrolled households, small businesses, and nonprofits representing the environmental equivalent of not burning 48 million pounds of coalIn addition, solstice’s software manages the end-to-end customer experience for the life of the 20-year renewable energy project on behalf of developers and financiers, from customer enrollment to billing/crediting to ongoing customer engagement.
Responsibilities:
Plan, develop, and implement the company’s content marketing strategy to meet business objectives, including inbound b2c and b2b acquisition
Establish solstice as a thought leader and trusted voice at the forefront of inclusive solar and environmental justice
Own the production and distribution of solstice’s blog, website, social media, podcast, collateral, press, videos, and other content
Optimize web content for seo
Optimize on-page features for improved conversion rates on target customer personas
Conduct rigorous testing and own key metrics across content marketing initiatives
Develop editorial calendar, delegate tasks, and ensure deadlines are met
Collaborate with designers to produce high quality visual web and print materials
Copywrite, edit, proofread, and improve content
Requirements
2-3 years of proven experience leading content marketing campaigns across blog, social media, video, and other mediums
Website management experience; intimate knowledge of front-end design and back-end web development preferred
Experience developing seo strategy and implementing technical and content-based seo solutions
Design experience strongly preferred; adobe suite, illustrator, and other related software a significant plus
Video production and editing skills welcomed
Demonstrated project and people management skills; ability to lead and grow a budding team
Experience collaborating cross-functionally to create materials for diverse stakeholders internal and external to the company
Deep understanding of key marketing software, including google analytics, crm, and cms such as wordpress
Exceptional writing, proofreading, and research skill
Experience in a/b and other testing methods
Ability to develop content for each stage of the customer journey, from initial awareness to final decision
Ability to represent a brand across written, visual, and personal elements
A keen eye for detail, both grammatically and stylistically
Benefits
As a content manager, you will gain:
Leadership experience and significant responsibility for the growth and brand development at an award-winning company in the climate/cleantech industry, one of the fastest-growing segments of the us economy
Experience managing a growing content team of writers and designers
A deep understanding of the solar and renewable energy space, particularly the rapidly growing community solar industry, as well as the foundations of and solutions toward environmental justice
Knowledge that you are positively contributing to environmental and social impact every day in your work: getting clean energy savings to households, deploying more solar projects in the world, and working to create a more equitable energy industry
In addition, every solstice power technologies employee enjoys:
Company equity to share in the upside of solstice’s growth
Competitive salary, healthcare, and dental plans
Paid parental leave
Five weeks of pto a year, including when we close the office for ~1.5 weeks in late december each year
Flexible personal time to allow employees to run errands and go to doctor’s appointments without taking pto
Ability to work remotely from within the united states
A team of passionate, collaborative, dedicated, and empathetic employees
Solstice was founded to advance equity and inclusion in americaWe are committed to living those values, not just in the work we do to promote environmental and energy justice, but in how we grow as an organizationWe seek always to expand leadership opportunities for marginalized communities in the global transition to clean energy.
Solstice is an equal opportunity employerWe hire, train, compensate, and promote without regard to race, religion, gender identity or expression, sexual orientation, disability, age, national origin, genetics, veteran status, or any of the other characteristics that give each of us unique perspective and capacities.
We’re a team of mission-driven, passionate, and dedicated individualsWe’ve fostered an inclusive and fun culture through regular socials and even solar farm field tripsApply today and get to know us!
