Job details
Job type full-time
Full job description
This is a telecommute/work from home position.
The marketing program manager of events is a high-energy, bias-for-action role that develops and executes demand generation and lead plans for all solution tree and marzano resources registration eventsThis role manages campaigns within defined budgets; monitors conversion rate optimization; collaborates and gains buy-in with internal and external stakeholders to ensure marketing efforts are aligned with defined business objectives for registration events.
Primary duties:
Gathers data, solicits input from stakeholders, and creates strategy and campaign plans that define: target audience, quantity, format, and timing of marketing pieces based on the events marketing funnel
Coordinates product campaigns with those from other marketing program managers to ensure aligned goals, strategies, and branding are aligned to overall company revenue and brand objectives
Prepares and proactively shares guiding tools, plans, and documents that describe the strategy and campaigns to align efforts internally and externally
Provides leadership on the execution and delivery of marketing pieces to ensure marketing communications are timely, strategic, and effective, including the review and approval of sell sheets, brochures, catalogs, ads, website, email, related webinars, and other support pieces
Purchases relevant media (ads, lists, etc.) needed to support campaigns while staying within budgets
Uses production scheduling software to monitor and support execution of marketing pieces
Follows up on project action items, and communicates with marketing, sales, and events stakeholders
Analyzes tracking and sales data on an ongoing basis; reports regularly on results to the marketing team and stakeholders; adjust campaign inputs as needed to ensure desired results
Monitors campaign expenses against the budget and communicates discrepancies to stakeholders
Tracks and codes marketing spend for accurate annual reporting
Collects artifacts and feedback on completed campaigns to aid future planning and budgeting
Responsibilities:
Communicates budget and campaign status and needs with the head of marketing
Communicates campaign needs and project specifications with marketing communications team
Communicates website, email, and social media campaign needs with marketing communications team
Communicates campaign plans to and invites input and feedback from events department leaders
Communicates campaign plans to authors and presenters and gathers information to support the campaign while identifying ways to help authors and presenters self-promote as needed
Secures appropriate vendor services as needed, and serves as point person for those vendors
Executes responsibilities within the marketing budgets, and proactively communicates any exceptions prior to spending
Tracks and monitors spending on advertising
Works with the head of marketing to inform general departmental priorities during the annual budgeting process
Secures resources to execute strategic plans within the budgets and timelines dictated by production needs, company standards, and revenue goals
Anticipates and responds to struggling sales with specific intervention plans executed in a timely fashion
Proactively shares across the company to mobilize campaign engagement from a wide spectrum of teammates and stakeholders across the organization
Wwmacgxlax
Job type: full-time
Work location: multiple locations
