Charlotte, nc or remote
The role
As the digital marketing specialist for sonablate corp, your role is to design, create, and deliver marketing programs to support expansion and growth of our products and servicesThis role requires an in-depth knowledge of our products and market goalsProficiency in graphics, web advertising, social media, and web development is a mustFamiliarity with a wide range of field practices, concepts, and procedures.
Responsibilities
Develop, manage, and design layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures
Plan, develop, and execute on national and global campaigns, including online advertising, website strategy and design, social media, and deliverables
Interface with cross-functional teams in clinical operations, business development, and regulatory
Lead ongoing management of digital touch points, including sonablate.com, social networking landing pages, and mobile
Manage digital agency relationships, day-to-day production, as well as campaign budgets and schedules
Own and maintain site analytics, metrics, and campaign reporting
Present recommendations to director of marketing and executive team
Develop and coordinate multimedia packages
Assist with other marketing and communications needs, as needed
Qualifications
Two year’s experience in digital marketing within the healthcare or other highly regulated industry
Understanding of the fda regulatory process, a plus
In depth knowledge of seo and adwords programs
Proven experience delivering effective and innovative digital campaigns
Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications
Solid understanding of web metrics, digital analytics, with the ability to generate, analyze, and interpret data
Strong management skills, excellent oral and written communication skills
Experience delivering digital campaigns for healthcare products and services
Proficient with adobe photoshop, illustrator, indesign, framemaker, dreamweaver, html, htmls 5, and css
Equal opportunity employer
