Job details
Job type full-time
Full job description
Spartan race and tough mudder have a mission to create unconventional experiences that empower people of all abilities to transform their livesWe put on events which are inclusive, competitive, and funOur teams reflect that philosophy: hard workers who are great at what they do, treat the business like it’s their own, and create incredible experiences for our communitiesWe serve a growing global audience with unique and experiential wellness.
Joining our team offers a once-in-a-lifetime opportunity for those dedicated few who are passionate about creating impactful experiencesThis is more than a job or even a career – we work fast and smart, and we take ownership of our end product at every levelAs a member of the tough mudder marketing team you’ll be pushed outside your comfort zone, challenged to tackle new professional obstacles and if you`re up for the journey- you`ll enjoy every step of it with our kickass teamWe put on incredible events for thousands of customers in beautiful places across the country and the worldThis is not your typical 9-5, and if you`re looking for a place to punch the clock- keep on clickin`.
Sound like something you can get on board with?
Overview:
The tough mudder email platform is the strongest communication tool we have to engage and inspire our customers, drive sales, and distribute important event informationWe are looking for an experienced email marketing manager to lead email campaign deployments at tough mudder, but most importantly, lead in outlining short and long term email marketing strategy and optimization plans for north america.
This person will report to the global director of email marketing and will manage north american email operations from start to finish including development of design, templates, campaign html/css, campaign set-up and executionThe email marketing manager will collaborate with the global team on best practices and strategies to drive revenue and customer engagement through promotional, triggered, and lifecycle marketing campaigns.
Responsibilities:
Strategically build email marketing calendar aligning key brand initiatives, event calendar and business trends
Manage email production process end to end: email creation, campaign scheduling; segmentation; creative development; email asset production; email vendor management; and post-deployment analysis
Responsible for all email lifecycle campaigns, from ideating ways to build subscriber base, to building sales conversion campaigns, to our critical pre and post event communications, all while building our lifestyle brand and increasing brand loyalty
Develop re-engagement campaigns to increase number of active participants receiving our communications and in turn increasing our event attendance
Improve email kpis (deliverability, open rates, click rates, conversion rates, opt-out rates and revenue) by developing and executing robust a/b testing plans
Manage and own channel reporting and extract key takeaways from performance in a regular cadence and provide recommendations on ways to improve upon results
Collaborate with all other marketing channel owners, partnerships, and live events to ensure our calendars align with the company needs and our obligations to our customers and external partners are met
Explore new ways of developing and executing lifecycle marketing programs in order to expand customer lifetime value across email, sms, direct mail and more
Work alongside & manage a part time contractor as needed, to appoint email builds and daily operations in tough mudder’s esp
The traits:
Strong knowledge of industry trends, email best practices and how they apply to various email templates
Proven track record of owning the email marketing channel in a lifestyle brand environment
Independent thinker who will leave no stone unturned
Excellent collaboration skills that will allow you to work with many teams on multiple projects at a time
Detail oriented with an ability to multitask effectively and minimize errors
Strong follow through with full ownership of the process from start to finish
Exemplary self-discipline, professionalism, pride and character
Strong familiarity with the tough mudder and spartan brands and product offerings
Excellent oral and written communication skills
4+ years of experience managing lifecycle marketing in an email marketing role
Deep understanding of email creative, segmentation, testing methodologies, dynamic content, deliverability, can-spam regulations and esp’s
Strong analytical skills and experience for creating data-driven decisions through a/b testing, campaign reports, dashboard and analytics
Drive mobile design and innovation; ensure emails are viewable on mobile devices
Attention to detail within qa process including troubleshooting of rendering issues
Work closely with the creative team on implementing brand standards in email communication and building out campaign briefs
Concept ways to improve revenue via email campaigns
Work as part of a global team
Ability to operate in fast-paced, rapidly evolving environment
Experience in sports or events is a plus
Experience using enterprise esp platform, experience with zeta marketing platform a plus
Html/css coding experience, including responsive email design.
Ability to travel to help work live events, over the course of several days
Experience with photoshop is preferable
