Job details
Job type full-time
Full job description
Spok is looking for a marketing programs manager! come join a #winningtogether team!!
The marketing programs manager serves as the leader for planning and organizing all annual industry programs and partner events at which we market to both prospects and customersThis role develops and executes an integrated annual plan for tradeshows and digital events including webinars to maximize roi and industry presence to generate leads and maintain strong customer relationships.
Essential duties and responsibilities include:
Integrated marketing lead for external programs:
Work closely with marketing, sales, and product strategy to define event goals, objectives and specific implementation plans that promote the organization’s brand
Work with marketing, sales, and product strategy to identify the positioning and marketing message which is most appropriate for each event and effectively promote events to target audiences
Manage all operational, implementation, and post-event activities including reviewing leads generated and resulting sales for all events to drive opportunity creation and determine continued level of investment
Ensure any lead scanning and/or trade show applications are tested and rolled out to the spok on-site attendees
Ensure availability of appropriate digital content within the app for ease of follow-up
When required for large on-site programs, source external venues for customer meetings and meals, determine audio visual and other supporting technology needs, and coordinate availability of materials to execute a quality event
Collaborate with the entire marketing team to make sure the spok brand is the strongest in the market
Evaluate and recommend participation levels at key industry events including support through paid advertising
Provide support for the spok customer conference, connectThis three-day conference requires full marketing coordinationSpecific duties for this role include supporting customer registration integrated across salesforce, hubspot and cvent and guiding appropriate post event follow-up by sales or marketing to drive opportunity creation for sales.
Develop and execute digital programs including both sponsored and spok-hosted webinars, podcasts and other marketing channels to deliver value for existing customers and drive interest and leads with prospects
Manage evaluation and performance of integrated marketing programs:
Provide post-event analysis and ongoing tracking of results/roi, budget recaps and participant feedback and incorporate knowledge into plans for future events
Evaluate and manage marketing program placements through third-party digital technology solution sites (i.eG2, capterra/gartner) as part of the digital outreach plan
Conduct research to identify new events opportunities for the organization
Evaluate industry trends and key competitor event plans to develop competitively advantaged plans and recommendations for spok
Budget and planning:
Annual planning and updates throughout the year: work with marketing, sales and product strategy teams to identify industry programs and partner events where we should have a presence, and make recommendations based on potential roi of events
Budgetary responsibility: determine fiscal requirements and prepare budgetary recommendations for all tradeshows, webinars, digital programs placements and any regional conference and/or partner events
Keep detailed and accurate tracking and forecasting for all marketing programs
Negotiate contracts with outside providers and subcontractors to ensure lowest cost and highest quality of service
Maintain and closely track a calendar of events to ensure booth space, event space, and supporting items are procured at the lowest cost
Logistics and program coordination:
Create and distribute pre-event and onsite communications to staff and customers/prospects
Establish staff schedules, task assignments, and equipment allocation to ensure events are executed to meet objectives and goals
Work closely with channel sales staff on sponsorship/exhibitor packages and identify potential revenue streams for tradeshows and customer events
Work closely with content group to prepare customer event programs
Supervise, direct and coordinate the activities of personnel, subcontractors, and vendors as required to successfully execute all aspects of an event
Manage and supervise shipping of all materials to ensure they arrive to the proper location by the proper date
Manage travel and hotel arrangements, particularly in instances where large numbers of staff are concerned
Trouble-shoot and smooth issues relating to the successful execution of the program
Develop and execute all necessary post-event follow-up with customers, prospects, sponsors, and vendors
Required skills /experience
5+ years of event/tradeshow management
Experience with digital event development and execution
Budget management experience
Vendor and agency management experience
10-20% travel – mainly to tradeshows/events, spok meetings, etc.
Project management skills
Strong detail orientation
Excellent verbal and written communication skills
Ms office suite, including powerpoint, word, and excel
