Job details
Job type full-time
Full job description
Spok is looking for a senior marketing operations specialist! come join a #winningtogether team!!
The senior marketing operations specialist is responsible for tracking team goals and performance related to leads, marketing qualified opportunities, sales pipeline and closed soldThey will optimize and carry out lead generating and brand building campaigns in partnership with the lead generation strategy team to generate marketing qualified leads and opportunities for salesThey will also play a role in training new business solutions advisors/business development reps (bsas) and maximizing tools/support for sales prospecting.
Campaign development, management, reporting and measurement:
Support and optimize lead generating campaigns that will raise the overall level of campaign contribution and effectiveness compared to internal and external b2b benchmarks.
Conduct in-depth analysis and generate reports of performance related to leads, mqls, mqos and sales pipeline contributions.
Orchestrate and publish the quarterly marketing dashboard, support internal and external business reporting requirements weekly and monthly across marketing channels (web, lead generation, content, events, overall management).
Support team-wide outbound campaigns and any other campaign follow-up strategy.
Serve as primary liaison with the sales operations team on salesforce structure, access and marketing use.
Lead generation:
Lead all webinar activities from planning to executing, including creating powerpoint presentations, promotion, working closely with speakers, moderating, and tracking performance.
Support direct mail/experimental abm campaign execution including serving as primary liaison with sending agency and alignment with other marketing team members on campaign message and branded materials.
Support sem campaign execution and lead performance analytics in partnership with agencyReport budget impact through associate director, lead generation.
Manage campaign integration – create campaign elements, verify, and load leads, track closed-won opportunities and overall campaign analysis.
Review closed-won each month for potential customer stories and share with marketing team.
New hire training on lead management tools for bsa team and sales:
Create and maintain training – reinforcing key concepts throughout the first 6 months for new team members.
Lead training sessions and ensure training materials reflect current best practices and tools, update if needed; support the development of new materials (call scripts, prospecting 101) for bsas and sales.
Additional responsibilities:
Lead preparation for monthly sales marketing meeting in coordination with cmo and marketing team.
Coach bsa team on marketing automation using internal systems including salesforce.
Support sales and sales operations in lead follow-up workflow including email templates, tracking, reporting and escalation for sales and executive leaders.
Create powerpoint presentations for meetings and conferences as needed.
Learn and maintain knowledge of products and technologies, competitors, industry trends; relate technology findings to spok’s business strategy.
Required skills and experience
Experience with salesforce and marketing automation tools
2+ years of experience selling the value of technology to executive decision makers in healthcare
2+ years of experience building a sales pipeline through marketing campaigns resulting in lead conversions
Experience with analysis of data across multiple systems to formulate recommendations and inform business decisions
Experience collaborating with sales leaders on sales strategy and with the marketing team on lead generation campaign strategy / tactics
Experience optimizing marketing lead workflow resulting in net new opportunity creation
Proven expertise with ms office suite, including excel and powerpoint
Excellent verbal and written communication skills
Aggressive self-starter with a great attitude and strong organizational skills and an ability to coach others
Experience driving process improvements
A passion for technology and ability to relate technology to business
