At squarespace, our platform empowers millions of people — from individuals and local artists to entrepreneurs shaping the world`s most iconic businesses — to share their stories and create an impactful, design-forward, and easy-to-manage online presenceFrom our headquarters in nyc, we are working to grow our international reach and bring the future of online publishing to a worldwide audience.
We have a unique opportunity for an accomplished marketing leader to create and guide the strategic direction and operational execution of our expansion in canadaYou`ll work with local agencies and cross-functionally with the nyc-based marketing team to plan & execute localized go-to-market plans including events and partnerships, pr, crm, paid media, and community building effortsCombining a breadth of marketing expertise and proven success in market expansion, you will be an essential contributor to the global team and teams across the organization shaping the future of squarespace.
This role can be based in nyc or remotely in canada, and reports to our head of international marketing.
Responsibilities
Create and manage holistic marketing plan for canada
Build squarespace`s cultural relevance through the planning and execution of strategic events and partnerships, and community initiatives
Correspond with active partners, customers and vendors to secure their collaboration in marketing initiatives
Monitor and track the progress of projects from start to finish and compile ongoing reporting
Manage local agencies (briefing, providing strategic direction, executional oversight)
Partner with media, communications, crm, and brand strategy teams to optimize across channels
Utilize consumer insights to get a deeper understanding of our consumer and develop insight-driven marketing
Create and maintain internal presentations and documents for active marketing programs
Maintain current knowledge of local cultural trends and media consumption patterns
Drive growth and impact across all major international kpis: customers, revenue, conversion, marketing roi, ltv, and retention
Available to travel internationally
Qualifications
7-10+ years of broad-based marketing experience, ideally in consumer tech or a closely related industry
Proven success launching products in new markets without an existing presence
Experience managing agency partners
Deep knowledge across digital and traditional marketing channels
Understanding of localization and how cultural perspectives influence go-to-market plans
Comfort navigating through ambiguity in a dynamic environment
Squarespace works with a selected third party employment service (tpes), who will act as the official employer of record and will manage all compliance and payroll activities locallySquarespace adheres, to the extent of its ability to, all statutory ethical and legal recruitment standards and principles.
About squarespace
Squarespace makes beautiful products to help people with creative ideas succeedBy blending elegant design and sophisticated engineering, we empower millions of people — from individuals and local artists to entrepreneurs shaping the world`s most iconic businesses — to share their stories with the worldSquarespace`s team of more than 1,200 is headquartered in downtown new york city, with offices in dublin and portlandFor more information, visit www.squarespace.com/about.
Today, more than a million people around the globe use squarespace to share different perspectives and experiences with the worldNot only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employeesAt squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable lawWe are proud to be an equal opportunity workplace.
