Job details
Job type full-time
Full job description
The partner marketing manager works directly with senior marketing, comms, and pr leaders and partner organizations (universities, workforce, new bd partners) to build marketing strategies that educate prospective students about the benefits of earning their degree or professional certification.
Their goal is to establish best practices of marketing to students through partner-owned, earned, and paid media channelsThey will help drive client satisfaction and student enrollments in our workforce businesses via a comprehensive omnichannel marketing strategyThey work with our partners and the account services teams to drive student/employee awareness, engagement, and enrollmentAs our client roster grows, they will also help build out a support team to help scale growth and services.
Key responsibilities scaling marketing processes for efficient roi:
Create strategies and processes to help turn best practices into repeatable & scalable marketing motions to apply to sl’s portfolio of partners.
Build standardized partner marketing playbooks based around complex and varying partner objectives to support sales and implementation teams with market activation; refresh and refine as we gain more insights and benchmarks on performance.
Key responsibilities marketing plan development & execution:
Collaborate with key stakeholders and slt to optimize and innovate new ways to drive awareness of education benefits within our employer partners.
Identify marketing/communications opportunities, work with creative to improve messaging, and develop materials.
Execute integrated campaigns with a data-first approach to optimize against goals and identify new opportunities for growth.
Evaluate the effectiveness and impact of channel marketing
Key responsibilities client /account management:
Be influential in helping partners adopt best practices and optimize marketing efforts to maximize student/employee engagement.
Work with stakeholders to develop processes for account management and performance analysis.
Amplify partner success stories through case studies and identify thought leadership opportunities
Key outcomes for the years:
Revenue acceleration for workforce employers
Improved marketing roi/outcomes
Drive enrollments as % of the eligible employee base
Launch new clients
Key initiatives you will deliver:
Workforce marketing plans (new and existing) & client marketing dashboard
Marketing pitch deck/process for new clients (in conjunction with slt)
A/b testing plan to elevate outcomes
Segmentation plans for different use cases
Overall improved workforce experience: microsites, email/text/social campaigns, free trial launch
Qualifications:
Bachelor’s degree in marketing or related field
Experience presenting to clients, executive presentations a plus
Experience working with channel partners in a b2b2c environment required
7+ years marketing experience; agency experience ideal
Strong business judgment: ability to quickly understand business drivers for sl partners and effectively communicate our value proposition
Outstanding planning, negotiating and organization skills, with demonstrated experience managing complex projects and multiple clients at once
Creative skillset; attention to detail and experience in working with design teams to ensure brand alignment
Data analytics and reporting experience, gathering insights to share back with partners
Experience working with crm, marketing automation and project mgmt tools a plus
Excellent verbal and written communication skills including strong presentation skills
Experience managing multiple projects against a timeline
Self-directed, entrepreneurial, and eager to take ownership
We are interested in every qualified candidate who is eligible to work in the united statesHowever, we are not able to sponsor visasOnly us citizens or green card holders living in the us will be considered.
Job type: full-time
Work location: multiple locations
