About us
At streetshares, we are on a mission to reinvent small business banking for community financial institutions! our atlas digital business banking platform enables banks and credit unions to provide fast and efficient digital financing to america’s growing small businesses.
About the role:
We are seeking an innovative,experienced, and highly effective vp of marketing to take a hands-on approach in developing and executing a focused marketing strategy against important channel partnershipsThese valuable partnerships include a nationally recognized community bank association and global financial technology core providerWith these partners, we need to develop and articulate a solid product message around our platformThe path is clear, and we need your help to develop a robust and effective digital marketing funnel for a saas-based digital business lending productYou will be responsible for establishing a clear, performance-based marketing program, to support all channel growth initiatives this year.
You will help us articulate a clear, consistent, and creative value proposition for our target audience that supports a unique content and brand strategy, while acting as the linchpin among the sales, marketing, and product teamsWe are looking for someone with a proven track record in this regard who is particularly effective at scaling a team and has ideally worked with financial technology and community financial institutions.
As head of marketing, you will manage the overall marketing budget and lead cross-functional teams across the business to develop compelling go-to-market initiatives and sales enablement programs, while strengthening product positioning and messagingYou will report to the chief revenue officer but will also work closely with the full c-suite and executive team to refine and hone our message to the marketplaceA strong candidate will be able to demonstrate a deep understanding of kpi forecasting and outlining cac, ltv, mql, & sql projections with c-suite.
The primary responsibilities of this position include:
1.) market strategy
Lay out the digital marketing and content strategyAll aspects need to be built-out to create a huge awareness top-of-funnel and nurture the market into considerationCase studies, white papers, articles, and more will need to be created through you and your team.
Develop creative positioning and messaging that resonates with our target client personas.
Provide sales tools and materials to ensure our sales teams have what they need in order to execute sales plays in the market.
Create go-to-market plans by setting and refining sales plays, packaging, and pricing.
Be familiar in these specific focus areas: digital marketing (email, ads), content development, linkedin (ads, re-targeting) and overall strategy to support our partnership sales to include a fortune 100 company.
Oversee and direct integrated marketing campaigns to generate demand and thought leadership.
Support the execution of effective lead generation programs through new business and client-focused field-marketing events, trade shows, pr, webcasts, and online advertising.
Provide striking digital venues to herald the atlas platform.
2.) market intelligence
Stay on top of the competitive landscape and know our performance in it to anticipate market trends and client needs.
Develop competitive intelligence, threat assessment, actionable insight and associated timelines and use that to drive product strategy, demand generation and field enablement.
3.) culture and engagement
In collaboration with leadership, provide recommendations and best practices to foster a culture of mission-driven results and employee engagement.
Lead and build a positive, aggressive marketing team.
4.) policies and practices
Prepares and maintains assigned program policies, manuals, handbooks or procedures for the marketing team, and revises and recommends improvements, as necessary.
Ensure marketing/promotional materials meet all legal compliance requirements by working closely with the chief revenue office and chief compliance officer.
About you:
Minimum 10 years` experience in product marketing
History of building/leading rockstar product marketing teams
Experience in marketing enterprise saas software
Strong written, verbal, editing, and presentation skills
Highly collaborative with a deep sense of ownership and accountability
Easily builds business partnerships and inspires teammates
Understanding of banking / financial services a strong plus
Domain expertise in b2b applications (exCrm, erp, contract lifecycle management, quote to cash, digital documents)
Strong personal charisma and vision for the future
Sense of urgency and passion for winning
What we offer:
An incredible career growth opportunity with a fast-growing fintech
A competitive salary with full benefit package
A company stock option program
Gym membership
Cell phone reimbursement
Opportunities for growth and development
We welcome and encourage diversity in our workforceStreetshares is an equal opportunities employer pursuant to applicable lawAll qualified applicants will receive consideration for employment based on experience and skills and without regard to any other characteristic protected by law.
