Job details
Job type full-time
Full job description
Job no: 510175
Brand: studentuniverse
Work type: full time
Location: massachusetts
Categories: leisure travel & retail, business development
Studentuniverse, is a boston-based travel tech company that operates the world`s largest student and youth online travel marketplaceWe are looking for a manager, seo & analytics to spearhead our seo & analytics strategy and growth across our four markets with operations in the usa, canada, the uk and australia.
Studentuniverse’s parent company, flight centre travel group is based in brisbane, australia and is one of the world’s largest travel agency groups with company owned operations in 23 countries and a corporate travel management network that spans more than 90 countries.
Our product & vision
Studentuniverse was born out of the desire to empower students and youth to travel more by accessing uniquely priced airfares, without the hassle of physical id cardsWe are believers in travel experiences; that they can teach students things they cannot learn in the classroomTravel better prepares young people to influence the worldWe empower students and youth to travel moreWe need your help to get us there!
Who we are looking for
We’re looking for a highly analytical and perceptive manager, seo and analytics to join our data-driven marketing teamAs someone who is obsessed with all things seo - backlinks, site architecture, indexing keywords, on/off page, analytics, and rankings will be your bread and butterYou will be responsible for planning and delivering a proactive strategy to increase our organic visibility in all four of our global markets.
You’ll be a continual source of inspiration, a vocal advocate of all things seo and will thrive in a collaborative environmentYou’ll need to feel at home in the fast-paced world of travel tech, be comfortable in communicating in an unambiguous way and enjoy rolling up your sleeves and getting stuck in.
Sound like a good fit for you?
What’s in it for you:
You get to work in a dynamic environment full of super passionate and talented people where capabilities are enabled quickly at scale across the globe for travelers.
You will grow and further develop your competencies working in a team-oriented results-driven environment where learning and collaboration is celebrated.
We value and encourage autonomy for everyone, allowing you to make your own decisions and learn from the dataThe success of the team is dependent upon the success of the individual.
Your responsibilities
Plan, develop and implement our seo & aso strategy across our four markets
Work towards organic search optimization and roi maximization
Collaborate closely with internal marketing, engineering, product and data/bi teams to strengthen our local and global seo performance.
Devise and own the strategy, planning, and execution of seo and aso initiatives for our 4 international websites, incorporating local marketplace requirements and driving channel growth.
Audit and analyze studentuniverse’s seo performance across multiple international websites, identifying issues, finding root-causes, and experimenting with solutions to improve performance at scale.
Analyze and communicate the seo channels business performance to local and global stakeholders, sharing, learning, and improving best practices.
Set and manage seo okrsMonitor the health of seo channel including redirects, click rate, bounce rate, and other kpis
Utilize all available data to analyze opportunities, quantify performance and monitor competitors - formulating strategies based on your analysis.
Build a pipeline of new features improving organic landing experiences and rankings
Work with the content team to ensure campaigns are optimized to support seo where appropriate and to help identify opportunities for locally relevant campaigns and link strategies.
Must have skills
5 years of experience of relevant experience in the seo industry (preferably with an in-house team), other product management, digital marketing, data analysis or software engineering experience is a plus.
Experience in planning and implementing successful seo global and local strategies
A strategic understanding of large-scale seo: projects that scale globally and bring measurable results.
Experience with website analysis using a variety of tools, including google analytics and internal reporting tools.
Experience working with popular keyword tools
Expertise in a/b and other testing methods
Familiarity with html, css, javascript & website administration including gtm
In-depth knowledge of research principles and methods and experience in analyzing data
Critical thinker and problem-solving skills
Fun, curious, and team player
Benefits include:
Generous remuneration structure
Travel perks/discounts, in-house financial and health services
Generous paid-time off policy
National/international award nights and conferences
Diversity & inclusion initiatives
Benefits including vision, medical, and dental
Employee assistance program
Contributory 401k program
Company share purchase scheme
Global career opportunities in a network of brands and businesses
Ongoing training and professional development
Fun and flexible work environment
Proud corporate social responsibility platform through the flight centre foundation and brighter futures program supporting nominated charities through workplace giving, volunteering and fundraising.
Employee giving program
Annual charity trip
Office environmental program
1 volunteer day per calendar year
#li-remote
Location – boston, us
As a travel company, we embrace being global and would love to hear from anyone who wants to work from any one of our offices in boston, waltham, toronto, or london.
This position may be performed remotely anywhere within the united states except the state of colorado
If this sounds like the opportunity you have been waiting for and you would like to be part of our award winning culture then apply now.
Travel is booming once again, and our roles are being filled quicker than a nonstop from london to new yorkWe thank all candidates for their interest; however, only those selected to continue in the process will be contacted.
Fctg usa is an affirmative action-equal opportunity employer searching for talented people who have a desire to build a rewarding, fun, and exciting career with a company that loves to celebrate your success! please contact careers@us.flightcentre.com if you need any assistance.
