Job details
Job type full-time
Full job description
While this remote position may appear listed in select cities only one candidate will be selectedThis candidate can reside in any state within the u.s.
Basic function:
The srManager, experiential fundraising marketing serves as the marketing strategist and manager for developing and leading integrated marketing across a variety of experiential and peer-to-peer fundraising programs, including but not limited to susan gKomen’s more than pink walk®, race for the cure®, 3-day® events, do-it-yourself fundraising programming, and a variety of komen standardized in-person and virtual large and small fundraising programsThis role requires previous experience with experiential fundraising programs and events that focus on fundraisingThis role is responsible for creating and executing brand, experiential, acquisition and retention marketing programs in support of fundraising events in partnership with komen’s experiential fundraising team, including the evolution of marketing plans and materials for existing programs and events while developing marketing strategies to launch new fundraising programs and eventsAimed with developing marketing and driving participation and registration by providing ideation, branding, detailed plans by audience targets, asset creation and execution support, and analysis and iterative improvements for opportunities that align with komen’s brand strategy, advance komen’s grassroots constituent and partner engagement and increase revenue through multifaceted, integrated marketing programs.
The srManager, experiential fundraising marketing reports directly to the creative director who oversees komen’s brand and revenue-generating marketing programs.
Primary responsibilities:
Drives marketing strategy in support of experiential and peer-to-peer fundraising events by providing strategic frameworks, creative ideation, asset creation and execution support.
Builds integrated marketing programs aimed at a variety of targeted audiences across digital, search, social, email, mobile text messaging, broadcast radio and tv, print, ooh, and other channels along the awareness, engagement, conversion, win-back funnel, as well as channels and resources that encourage participant engagement and fundraising activities.
Oversees successful development and implementation of marketing strategy, proposals and pitches, branding, idea generation and asset development in coordination with marketing and experiential teams.
Partners with experiential, peer-to-peer, employee engagement, regional and corporate development teams to support corporate sponsorship integration into marketing plans, as well as pitches and presentations for the acquisition of new partners.
Work collaboratively with marketing team to develop and execute activation plans aligned with identified brand and campaign initiatives and work collaboratively with experiential and community development teams to localize plans and resources.
Report to organization stakeholders status updates on the full scope of marketing programming created on behalf of the experiential programs, and the key performance indicators of success based on the goals of each marketing program.
Identify and analyze results, providing insights and opportunities for improvement or consideration for change.
Drive marketing strategy to advance the brand, positioning of susan gKomen as forward-thinking, innovative, and speaks to komen’s vision and mission while building trust with constituents through emotionally engaging and authentic messaging; while ensuring consistency in brand and message across all efforts, and adherence to all susan gKomen brand guidelines.
Minimum experience required
Work experience: 10 - 15 years
Education: bachelor’s degree: (marketing, advertising, communications, public relations, business or similar degree)
Minimum experience:
Experienced in experiential fundraising, event fundraising, peer-to-peer fundraising, whether through in-person or virtual events.
Software experience that supports virtual events including acquisition, engagement and retention.
Strong experience leading integrated, omni-channel marketing efforts for experiential and peer-to-peer fundraising programs.
Seasoned marketer building integrated marketing programs in support of experiential fundraising programs and peer-to-peer engagement.
Creative branding and writing skills to craft marketing positioning and producing high quality messages.
Proven success leading activities that deliver upon identified goals on-time and on-budget.
Strong ability to manage multiple projects, timelines and budgets with a commitment to high quality and attention to detail.
Demonstrated success driving cross-functional teams toward completion of a project or common goal, assuring clarity and ushering decision-making among multiple stakeholders.
Exceptional interpersonal and communication skills.
Advanced capabilities of microsoft office (e.gWord, powerpoint, excel and outlook) for the purposes of planning, budgeting, status updates and communicating.
Experience coordinating cross functional teams and project managing tasks among many stakeholders via task management tools like asana, and gathering input, feedback and routing, documenting approvals.
In addition to the qualifications above the successful candidate should have:
Has strong strategic acumen with a bias for execution and knows how the business works
Embraces measurement and accountability
Is aware of the nuances of a multi-local affiliated or franchised business
Is able to represent and articulate the vision and plans of the marketing function
Transparent and collaborative regarding vision and purpose
Scopes out projects fully and accurately
Willingness and ability to travel - less than 25% of the time
Sorry no agencies
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