Job details
Salary $25 - $150 an hour job type part-time contract number of hires for this role 1
Qualifications
Bachelor`s (required)
Marketing: 5 years (required)
Full job description
We are looking for an experienced marketing executive with both real world and digital marketing campaign experience.
You will assist in the planning, optimization and oversight/success of our marketing vendorsTo be clear, we are not looking for a marketing company, but rather a single person with experience in both traditional marketing and digital marketing techniquesMore importantly, making them both work together to create a seamless real world + digital marketing campaign to target key people within organizations.
The ideal candidate will have a passion for all things marketing, not just digital marketingYou will be well-versed in the concepts surrounding both traditional and digital marketing and how the both can be combined to create a strong asset to securing growing revenueYou should be experienced in both sides, tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Responsibilities
Create strategies to build a lasting impressions with consumers
Find, plan and monitor vendors working on the company presence on social media (twitter, facebook etc.)
Create campaigns, launch and monitor vendors working on optimized online adverts through google adwords, facebook etc.
Review and monitor seo efforts (keyword, image optimization etc.)
Create direction for online newsletters and promotional emails and oversee the vendors that organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience, and keeping messaging on brand across all channels.
Measure performance (kpi`s) of digital marketing efforts using a variety of analytics tools (google analytics, webtrends etc.)
Acquire insight in offline and online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors
Skills
Proven experience as a marketing executive
Excellent understanding of marketing concepts and best practices
Experience with b2b social media, google adwords, email campaigns and seo/sem
Working knowledge of ad serving tools (e.g., dart, atlas)
Perfect knowledge of web analytics tools (e.gGoogle analytics, netinsight, webtrends etc.)
Skills and experience in guiding vendors through the different phases of content creation(e.gPhotography, design, placement, strategic planning etc.)
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
Bsc/ba in marketing or relevant field
Job types: part-time, contract
Pay: $25.00 - $150.00 per hour
Application question(s):
Please share an experience where you had to leverage both online and offline marketing campaigns to meet your marketing goals.
We are not looking for a full service company that can provide marketing effortsPlease acknowledge you understand this.
Education:
Bachelor`s (required)
Experience:
Marketing: 5 years (required)
Work location:
Fully remote
Work location: remote
