Job details
Job type full-time
Full job description
What we do
Swimply is an online marketplace that allows homeowners to share their passion spaces with their local communitiesWe started with swimming pools which took us to $20m+ in 2 years, but pools are just the beginningWe’re creating a new category within local experiencesThink airbnb for swimming pools, hot tubs, tennis courts, basketball courts, music studios, art studios, kitchens and more.
How we started
Swimply was founded by bunim laskin in 2019As the eldest of 12 siblings and lacking resources for his family to escape the heat, bunim thought of offering his neighbor financial assistance with her pool in exchange for some pool time.
Before long, others in the community cut similar deals with her and she was turning a handsome profitThe rest is history.
Our mission
Our mission is to extend the sharing economy beyond the functional to the experientialWe will do this by building an authentic community-driven marketplace that democratizes access and enhances quality of life for the average family.
We believe that ownership can be smarter, better, and more meaningfulHelping owners earn an income from their underutilized assets reduces the financial anxiety of ownership and simultaneously fosters community.
We envision a world in which anyone, anywhere, can access anything with the tap of a buttonFrom their very own tennis court or swimming pool to home gyms and even music studios - regardless of their economic status.
Where we are now
Swimply experienced incredibly rapid growth, largely driven by word-of-mouth and robust media coverageIn just the last six months over 4,000 pools have been listed in the us, over 250,000 hours have been booked, and almost a million swimply guests have enjoyed a neighbor’s pool.
Press
Https://www.wsj.com/articles/pool-summer-airbnb-11626380408
Https://www.nytimes.com/2021/08/06/realestate/private-pool-rentals.html
Https://www.forbes.com/sites/michaelgoldstein/2021/09/05/swimply-will-you-share-your-pool-with-strangers-for-money/?sh=5b5218ea479f
Https://www.businessinsider.com/swimply-pool-rental-review
Https://www.insider.com/swimply-review-rented-swimming-pool-backyard-2021-8
Https://www.iheartradio.ca/cjad/audio/can-t-find-a-pool-try-renting-one-in-someone-s-backyard-1.15812576?mode=article
Https://abcnews.go.com/gma/news/video/homeowners-rent-pools-summer-79011207
Https://www.dailymail.co.uk/news/article-9807701/couple-makes-111k-year-renting-pool-using-swimply.html
Https://www.usatoday.com/picture-gallery/travel/2021/07/15/pool-sharing-app-swimply-has-popular-pools-california-oregon/7985565002/
The role
We are searching for a head of corporate communications to spearhead our strategy, shape our narrative, and drive it out into the worldIn this high-profile role, you’ll work side-by-side with executive leadership to understand and enrich our message and engage with the relevant media ecosystem including journalists, writers, bloggers, and influencers to gain exposure for swimply in the marketIn addition to driving traditional communications objectives, you’ll have the opportunity to engage in critical regulatory affairs initiatives that will become levers for our success.
Responsibilities
Develop and implement an integrated communications strategy to build awareness, elevate our brand and establish swimply as the leader in a new and expanding category
Collaborate with and counsel executive leadership on corporate and regulatory affairs strategies and ensure that communications initiatives reflect overarching business goals
Cultivate direct relationships with appropriate journalists and influencers and maintain ongoing dialogue regarding market trends, corporate growth, anticipated regulatory changes, and other relevant industry perspectives
Create an editorial calendar that establishes key messaging themes while aligning to our overall corporate and marketing strategy; collaborate with key internal stakeholders to ensure editorial direction reflects relevant points of view across smes in the org
Establish kpis for the function; measure and report on communications` contribution to marketing initiatives as well as overall corporate objectives
Build a stable of talented contractors and boutique agencies to boost our media relations and execution capabilities; motivate and groom them to be fluent in our messaging and communications strategy
Develop a roster of internal spokespeople to serve as key messengers for critical presentations and interviews by providing context, media training, and other support as needed
Requirements
7+ years of relevant experience in communications roles either in-house or at agencies, and a record of upward mobility and growth in previous roles
Bachelor’s degree in english, communications, journalism, or related discipline; mba a plus
Exceptional written and verbal communications skills; a natural storytelling talent along with the ability to write pithy and persuasive copy across mediums
The strategic chops to drive our overarching vision and narrative, coupled with the project management skills to drive tactical initiatives forward
Ability to understand complex market dynamics and regulatory initiatives, and distill and transform them into crisp narratives that will attract relevant news sources and engage the market
Proven track record of media engagement at previous firms and relationships with current, relevant journalists, editors, bloggers, industry analysts and thought leaders
Hungry, agile, and adept at remaining calm in the face of uncertainty and rapid change
Nice to haves: travel or hospitality industry experience; “gig economy” industry experience; or previous work with regulatory/government affairs
Benefits
It`s an excellent time to join because
You’ll work as a thought partner directly with the executive leadership team
You’ll be getting in early to make a key impact at a consumer marketplace startup that is experiencing rocket ship growth
You’ll play a critical role in building swimply from the ground up, including influencing our culture, core values, who we end up hiring, and how we build and roll out world-class practices and processes
You’ll experience unlimited growth opportunities as the company grows, scales and matures
You’ll be part of a team that is mission-driven, works hard, plays hard (generally in and around swimming pools ) and is in service to our community of users
You’ll be working with founders and an executive team that have startup experience and have helped their companies achieve massive scale
