Job details
Salary from $65,000 a year job type full-time number of hires for this role 1
Qualifications
Marketing: 1 year (preferred)
Full job description
Tbe llc is looking for a highly qualified marketing director to join our teamIf you have multiple years in this position and results to share, are a tech-savvy professional experienced in social media, pr and promotional events we would like to meet you.
The ideal candidate has prior experience leading a marketing teamExceptional oral and written communication skills and is able to develop engaging content and brand messaging for our broad line of home fitness productsYou should be a ‘people person’ with great customer service skills and the ability to moderate online and offline conversations with our communityWe are a dynamic company with decades of leadership in the fitness space looking to take our marketing to an entirely new dimension in 2021This role will therefore provide an exceptional opportunity for creativity, leadership, growth and impactWe are committed to a positive company culture and a positive impact on our clients and partners.
We are seeking a marketing professional who shares our values, is prepared to make a major contribution to our efforts and has to the following characteristics:
Energetic and intuitive marketing strategist with exceptional leadership and communication skills
Proven ability to identify opportunities and deliver effective strategies to generate results
Experience in strategic marketing planning, branding, and product development
Adept in online and traditional marketing
Highly skilled in visual and video communications
As part of the strategic, creative and operational scope of this position you will:
Create content for social media and google adwords
Measure and optimize campaigns to drive sales
Gather, organize and analyze information (market behavior, trends, competition etc.) to plan campaigns
Develop a comprehensive and aligned strategic marketing plan
Be accountable for measuring and reporting on campaign results
Manage the creation of all collateral and sales support tools
Enhance engagement and touchpoints with prospective buyers
Perform market segmentation, targeting and positioning for product categories
Execute integrated online/offline search engine marketing, advertising, public relations, trade shows and other campaigns to generate demand and sales leads
Work directly with sales, vendors and channel partners to support their efforts
Maintain knowledge of marketing trends, development and best practices
Create and manage copy while overseeing video, photography and talent
Interview influencers to find the best fit our brand and goals
Oversee and create email marketing copy and campaigns
Oversee the rebuild of the website
Explore sources of original written content
Execute and manage graphic design needs for print and web
Co-lead creative vision, including brand direction and marketing campaign
Manage contractors for photography video copywriters and live talent
Write, curate and edit content as needed
Ultimately, you should be able to act as the face and voice of our brand, manage all community communications and have a true passion for fitness.
Requirements
Experience launching community initiatives (e.gBuilding an online forum, launching an ambassador program, creating an event series and writing an email newsletter)
Ability to identify and track relevant community metrics (e.gRepeat attendance at events)
Excellent verbal communication skills
Excellent writing skills
Hands on experience with social media management for brands
Ability to interpret website traffic and online customer engagement metrics
Knowledge of online marketing and marketing channels
Attention to detail and ability to multitask
To apply please send a resume, cover letter and sample materials.
Job type: full-time
Pay: from $65,000.00 per year
Schedule:
8 hour shift
Experience:
Marketing: 1 year (preferred)
Work location:
Fully remote
Work location: remote
