Job details
Salary $95,000 - $110,000 a year job type full-time number of hires for this role 1
Full job description
Marketing director
Job overview:
The tpc marketing department is hiring a marketing director for the enterprise business unit, who will be responsible for developing strategic direction and working with key stakeholders to plan and execute marketing activities that drive growthThis position will be responsible for creating and implementing effective account-based marketing activities that drive brand awareness, lead generation, and new customer acquisition, with a strong emphasis on driving pipeline generation and accelerating existing opportunitiesThe marketing director is directly involved with meeting annual revenue goals for the company through impactful marketing strategies, communications and campaignsThis person is responsible for a wide range of marketing channels and activities, including but not limited to, website management and optimization, e-mail marketing, paid and social media, content management, data analytics and sales lead generation and enablement.
Responsibilities (what you’ll do):
Develop short-term and long-term marketing strategies and oversee the planning process.
Lead the management and execution of customer acquisition campaigns, creating nurturing and conversion opportunities that drive new business and engage existing customers.
Build and track multiple account-based marketing metrics to ensure business impact measured by account opportunity pipeline/closed business, database growth and sales utilization of programs.
Own management and operations of our account-based marketing platform, terminus
Regular management and performance analysis of all marketing campaigns, including abm tactics, lead generation, e-mail, seo, ppc, and direct mail programs.
Demonstrate strong analytical skills in measuring and reporting on marketing programs and kpis.
Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for target personas and key accounts
Optimize and expand b2b demand generation programs to support our sales teams.
Manage paid media campaigns, including google, bing, facebook, twitter, and linkedin, helping to drive consistent, relevant traffic and leads.
Oversee and collaborate with internal and external marketing team members and agencies to develop and execute strategies and tactics.
Devise and present new customer acquisition ideas and strategies to assist in meeting revenue goals.
Lead the email marketing strategy, including promotional, engagement, and transactional emails.
Create and maintain landing pages, assisting in improving seo strategies.
Update databases using a customer relationship management (crm) and marketing automation system.
Development and adhere to monthly and annual marketing budgets.
Organize events and trade shows.
Supervisory responsibilities:
Directly supervises marketing coordinators and assistant marketing managers.
Competencies required (what you’ll need):
Consistently exhibit the attributes associated with tpc core values
Proven multi-channel b2b marketing experience within enterprise software/saas.
Experience with account-based marketing is a mustBackground working with an account-based marketing platform, i.e., terminus or demandbase, is a plus.
Excellent organizational skills and attention to detail.
Excellent time management skills with a proven ability to meet deadlines.
Ability to prioritize daily and weekly marketing tasks and work with internal partners for assistance with prioritization, when needed.
A proactive self-starter, demonstrating high initiative and critical thinking.
Experience supervising, managing, and growing members of the marketing team.
Excellent written and verbal communication skills.
Experience with google analytics, excel, html, css, email platforms, and adobe creative suite.
Experience with email, web, account-based marketing, and social media marketing platforms.
Ability and interest to increase marketing knowledge/platforms and develop new capabilities for tpc.
Proficient with microsoft office suite or related software
Hunger to learn new processes and offer new ideas.
Physical requirements:
Prolonged periods of sitting at a desk and working on a computer.
Must be able to lift 15 pounds at times.
Performance expectations:
Support business unit revenue goals by using analytics and performance data to optimize effective marketing messages and channels.
Lead the development of marketing campaigns (ie., via e-mail, account-based marketing, website conversion optimization, social media, and paid media) that drive new customer acquisition and grow share with existing customers.
Collaborate with product and sales teams to launch new products and curriculum packages with comprehensive marketing strategies and plans.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this jobDuties, responsibilities, and activities may change at any time with or without notice.
Who we are:
Tpc leads the industry in training and workforce management solutions by offering a best-in-class learning management system (lms), 200 instructor-led training courses (virtual or in-person), thousands of digital training options, cloud-based workforce management solutions, consulting services, and continuing education programmingBy prioritizing our employees’ well-being and safety, we provide education, training, and advancement for more than 40,000 worldwide clientsTpc protects the future of all our stakeholders.
For more than 50 years, tpc employees have advanced their careers while improving others’ livelihoodsBy joining our team, you make a difference in your life and the 1000s of lives positively impacted through our expansive, cutting-edge technical, safety, and skills training and workforce management solutions.
Mission: we make individuals and organizations safe, knowledgeable, and more efficient by providing education, training, and workforce management solutions through practical business consulting and advanced technology platforms.
Tpc training continues to grow rapidly while adding operations in canada and throughout the us within the last yearWe are committed to our core values of collaboration, hunger, integrity, and attitude within a distributed workforce modelAll new hires will be onboarded and trained remotely.
Benefits:
Distributed workforce model
Generous pto policy + 11 paid holidays
Safe harbor 401(k) with day one eligibility
Bcbs insurance plan with day one eligibility
Hsa, medical fsa, dependent care fsa eligibility
Employer provided std, ltd, life insurance
Paid parental leave
Monthly all-hands meetings
Eeo statement: tpc provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Job type: full-time
Pay: $95,000.00 - $110,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Employee assistance program
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Parental leave
Retirement plan
Vision insurance
Schedule:
Monday to friday
Supplemental pay:
Bonus pay
Experience:
Abm: 3 years (required)
Work location:
Fully remote
Work location: remote
