The retail marketing team at tula is growing and we are looking for a senior director, retail marketing to add to the team! as we continue to build out our retail business, we are excited to bring on this new role to drive next level retail marketing, merchandising and program strategy across all retail channelsThis role is responsible for leading our retail marketing department where you will develop our innovative retail marketing strategy, including merchandising, marketing programs, & growing the tula business within national & international accountsThis role will work closely with the director of retail/trade marketing, vp of brand, and partner cross functionally with sales, brand marketing, education, operations, and retail partners to understand needs and drive strategic alignment and execution on channel marketing initiativesThis role is in a fast paced, creative environment that offers an opportunity to be part of building a rapidly growing brand, while actively contributing to strategy through to executionThis role is on the brand and sales teams, reporting directly to the vp of brand and with a dotted line to the vp of salesTula headquarters are based in nomad in new york city (though we`re working remotely for now!)
Key responsibilities
Oversee international retail trade marketing at tula
Manage and mentor two directors on the team
Ideate, develop & execute best in class retail marketing and merchandising strategy
Lead marketing strategy & programming for retail partners and vendors, developing a deep understanding of specific accounts and employees and customers to develop effective marketing programs to drive the business inclusive of ecommerce, crm, in store retail products & services
Develop omni-channel retailer specific marketing calendars encompassing new product launches, sampling, animations/campaigns, and mag/ tab participation
Brief & lead development of creative assets for in-store, digital, and events; partner with creative team to develop customized marketing and merchandising experience
Lead assortment, merchandising & planogram strategy, own budget and execution for temporary displays, long term selling space, including branded shelves and messaging, display signage, etc… in accordance with brand ethos and standards
Ensure consistent and high quality execution of our brand strategy within planned marketing calendars for each retailer and collaborate with social & digital teams to support retail on our tula channels
Ideate innovative approaches & set the bar for brand / retailer partnerships, pitching new ideas for space, location, services & events
Work closely with vp of brand, vp of sales, and vp of international on retail trade marketing initiatives
Ability to travel as needed (~10%)
Qualifications
12+ years of channel/ trade/ retail marketing experience in beauty (skincare preferred)
Retail experience (ulta and/or sephora required, nordstrom preferred)
Strong leadership and management skills
International experience a plus
Growth mindset that translates into a passion for the consumer in a fun and fresh way
Quick-thinking, creative, hands-on, organized problem-solver
Strong project management, cross-functional communication & influencing skills
Impeccable written and verbal communication skills
Excellent presentation skills, including powerpoint and/or google slides
Have a desire to flourish in a fast-paced environment with an entrepreneurial spirit
Love beauty, skincare, health & wellness!
About tula skincare
Tula, meaning `balance` in sanskrit, is a leading skincare & wellness brand built on the power of probiotic extracts & superfoodsWe believe that the same ingredients which are good for your body are also great for your skinWe focus on being healthy, not perfect & feeling confident in your skinWe are committed to bringing clean, clinically proven & effective skincare to the marketWe are proudly cruelty-freeAlongside tula.com we retail with ulta beauty, nordstrom, neiman marcus, dermstore, qvc, & amazonWe raised a series a led by l catterton, the largest consumer-focused private equity group in the worldOur team has experience in some of the top consumer startups & beauty companiesTula headquarters are based in new york city.
