Job details
Job type full-time
Full job description
Tala was named one of the top 50 fintech companies in the worldWe are a financial technology company on a mission to make financial services simple, inclusive, and accessible for the doers and dreamers globallyWe are building the digital bank for the next billion!
So far, more than 6 million people in emerging markets have borrowed through our android app, which provides instant credit scoring, lending, education, and other personalized financial servicesHeadquartered in santa monica, we support the needs of our customers in kenya, mexico, philippines, and india.
We are looking for an analyst, marketing strategy analytics that is agile, results oriented and has a natural curiosity for problem solvingIf you’re an outside-the-box thinker who enjoys exploring how strategic marketing decisions help grow reach within the target audience, then this might be the right for youHis role will report directly to the vp of performance marketing.
What you`ll do:
Support the development of analytical frameworks to help us optimize existing marketing channels & strategies
Build out different attribution models for our direct response app install ads performance marketing campaigns (last touch vsFirst touch vsMutli-touch) and refine how we evaluate retargeting campaigns
Setup new evaluation approaches for offline media that take into account the time delayed response
Identify how to evaluate incremental impact of different channels / campaigns beyond trackable data (e.gWhich campaign truly brings in net new users that would not have converted organically)
Provide updates on test results based on an defined success framework highlighting key insights for every test setup and connecting the dots between similar tests
Complete data analysis to inform marketing strategies based on
Synthesize existing research to outline what we already know
Collaborate to identify a set of hypotheses for potential strategic direction going forward
Execute analysis to evaluate each hypothesis based on available data
Provide updates on learnings from each test
Consolidate all findings into a recommendation of actions that the team can take to rollout the marketing strategy in a prioritized manner
Track our users journey through all existing experience points (website, appstore, social platforms) to identify leverage points that could deliver meaningful growth
What you are?
A team playerYou are excited to collaborate with a diverse set of stakeholders both in our headquarters as well as our local country marketing teams.
Action-orientedYou enjoy analyzing data and discover patterns that were previously hiddenBut you don’t stop thereYou translate your findings into actionable plans to deliver real results.
Innovative problem-solverYou find new ways to solve problemsNever letting the status quo or a failed experiment discourage you from finding a solution.
Strong communicatorYou enjoy sharing your thought process with others and allow them to understand all the thinking that came into play to identify a recommendation.
Passionate about our mission of providing financial inclusion for the globally underserved.
Curious and humble.
Qualifications
1-2 years of relevant experience in marketing, strategy, consulting and/or analytics; with a strong bias to data analysis
Exceptional analytical, problem solving, quantitative skills
Great communicator and active listener
Knowledge of marketing analytics software (google analytics, mobile measurement partners, etc.) and marketing optimization analysis approaches (e.gMedia mix modeling, multi-touch attribution) a plus
About tala
Our vision is to build a new financial ecosystem where everyone can participate on equal footing and access the tools they need to be financially healthyWe strongly believe that inclusion fosters innovation and we’re proud to have a diverse global team that represents a multitude of backgrounds, cultures, and experienceWe hire talented people regardless of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
Job type: full-time
Work location: multiple locations
