Job details
Job type full-time
Full job description
Tala was named one of the top 50 fintech companies in the worldWe are a financial technology company on a mission to make financial services simple, inclusive, and accessible for the doers and dreamers globallyWe are building the digital bank for the next billion!
So far, more than 6 million people in emerging markets have borrowed through our android app, which provides instant credit scoring, lending, education, and other personalized financial servicesHeadquartered in santa monica, we support the needs of our customers in kenya, mexico, philippines, and india.
We are looking for a manager, marketing strategy analytics that is comfortable tackling ambiguous marketing challenges and passionate to apply strategic and analytical skills to solve them and define winning growth strategies to enable us to reach more users in an effective wayIf you’re an outside-the-box thinker who enjoys exploring how strategic marketing decisions help grow reach within the target audience, then this might be the right for youThis role will report directly to the vp of performance marketing.
What you`ll do:
Develop analytical frameworks to help us optimize existing marketing channels & strategies
Build out different attribution models for our direct response app install ads performance marketing campaigns (last touch vsFirst touch vsMutli-touch) and refine how we evaluate retargeting campaigns
Setup new evaluation approaches for offline media that take into account the time delayed response
Identify how to evaluate incremental impact of different channels / campaigns beyond trackable data (e.gWhich campaign truly brings in net new users that would not have converted organically)
Setup a robust testing framework that enables us to compare different media optimization tactics based on a data first approach (audience targeting, buying approaches, creative testing)
Define marketing strategies based on an practical analytical approach
Review existing materials and analyses to synthesize the position we are starting the strategy planning exercise from
Identify a set of hypotheses for potential strategic direction going forward
Evaluate each hypothesis based on available data or if no data is available determine best plan of action to gather meaningful data
Lay out a testing plan & provide updates on learnings from each test
Consolidate all findings into a recommendation of actions that the team can take to rollout the marketing strategy in a prioritized manner
Build a data driven way to represent our users journey through all existing experience points (website, appstore, social platforms) to identify leverage points that could deliver meaningful growth
In collaboration with local marketing teams, build business cases for expansion to new channels (e.gDeveloping an ios app or entering local app marketplaces)
What are you?
A team playerYou are excited to collaborate with a diverse set of stakeholders both in our headquarters as well as our local country marketing teams.
Action-orientedYou enjoy analyzing data and discover patterns that were previously hiddenBut you don’t stop thereYou translate your findings into actionable plans to deliver real results.
Innovative problem-solverYou find new ways to solve problemsNever letting the status quo or a failed experiment discourage you from finding a solution.
Strong communicatorYou enjoy sharing your thought process with others and allow them to understand all the thinking that came into play to identify a recommendation.
Passionate about our mission of providing financial inclusion for the globally underserved.
Curious and humble.
Qualifications
5+ years of relevant experience in marketing, strategy, consulting and/or analytics; with a strong bias to data analysis
Exceptional analytical, problem solving, quantitative skills
Ability to look beyond the immediate analysis to find the real data problem and drive to solve it
Advanced communication (written and verbal) and listening skills
Ability to explain advanced analytical approaches & insights in layman`s term to gain broad organization buy-in
Familiarity with different media measurement approaches
About tala
Our vision is to build a new financial ecosystem where everyone can participate on equal footing and access the tools they need to be financially healthyWe strongly believe that inclusion fosters innovation and we’re proud to have a diverse global team that represents a multitude of backgrounds, cultures, and experienceWe hire talented people regardless of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
Job type: full-time
Work location: multiple locations
