Job details
Job type full-time
Full job description
Who we are:
Talend, a leader in data integration and data integrity, is changing the way the world makes decisions.
Talend data fabric is the only platform that seamlessly combines an extensive range of data integration and governance capabilities to actively manage the health of corporate informationThis unified approach is unique and essential to delivering complete, clean, and uncompromised data in real-time to all.
Over 6,500 customers have chosen talend to run their businesses on healthy dataTalend is consistently recognized as a leader in its field by forrester and gartnerWe pride ourselves in our values of passion, agility, team spirit, and integrityEvery one of our 1,400 employees brings a certain je ne sais quoi that makes talend special.
The manager, marketing automation is part of the marketing operations department and directly reports to the director of marketing operationsThis is a hands-on role owning our marketo platform and processes and will work with teams throughout talend for enhancing, developing processes and maintaining best practices.
Responsibilities...
Design, execute and optimize all campaigns, including driving the creation of campaigns, nurtures, multi-channel setup, testing, scheduling, tracking, and measuring campaigns to drive short-term and long-term results
Be the poc for field and demand generation teams assessing and developing processes to optimize lead generation programs.
Review, define/document processes, make improvements and educate on all marketo related items, including segmentation, personas, lead lifecycle, dynamic content, etc.
Plan and implement action based nurturing programs in marketo to target all stages of the lead lifecycle
Design and implement test plans (a/b and multivariate) to understand drivers of response and value
Assist in maintaining email calendar
Continuously research and stay technically abreast of the latest email strategies, tactics, technologies, and best practices
Assist with managing localization of email marketing content and landing pages
Analyze the effectiveness of marketing campaigns and report back to stakeholders
Be an in-house expert for marketo/sfdc, vendors and compliance
Ensure compliance with gdpr guidelines and marketing ops best practices
Partner with teams to set best practices for utm tracking and ensure they are followed
Define infrastructure for the marketo platform including all aspects
Advise marketing campaign requestors of best practices with regard to marketing automation capabilities, testing and projected results
Oversee the resource sections on talend.com and marketo, as well as any asset related ctas promoted on the web properties and sem campaigns.
Work with and provide input on strategies to drive online traffic and conversion
Track asset conversion rates and analyze behaviors with the goal to provide recommendations to the field and social media team in terms of promotion
Qualifications...
6+ years of relevant experience
Expert knowledge of marketo
Advanced knowledge of salesforce
B2b background preferred, but not required
Experience with html/css and connecting data sources (rest apis, webhooks, etc.) is a plus
Previous wrike admin ownership a plus
Strong quantitative, analytical and problem-solving skills
Ability to manage multiple individuals
Project management skills; ability to prioritize & manage multiple projects with strong attention to detail
Strong test-and-learn mindset and experience (a/b testing)
Ability to integrate and onboard and/or manage third-party software/agency vendors
Excellent oral and written communication skillsSuperior interpersonal, teambuilding and persuasion skills
Strong background in being a strategic partner for field and demand generation team ensure and optimizing campaign process and operational set-ups.
Although the role is listed as redwood city, this role can be based anywhere in the us.
#li-mm3
#li-remote
And now, a little about us:
Talend has received some pretty impressive accolades along the way:
Ceo named a 2020 top diverse leader by the national diversity council
5th consecutive year named a leader for data integration tools in the gartner magic quadrant 2020
3rd consecutive year named as a leader for data quality solutions in gartner magic quadrant 2020
Recognized as a challenger for enterprise integration platform as a service (ipaas) in gartner magic quadrant 2020
`2018 best public cloud computing companies to work for` by glassdoor
Named leader in the forrester wave™: enterprise data fabric
Ranked in the dbta “100 companies that matter most in data”
Listed in the crn big data 100 companies
We are passionate about helping companies become more data driven; and, if we can be honest, we are all geeks at heart who pride ourselves on the vibrant company culture that we have built.
As a global employer, talend believes our success depends on diversity, inclusion and mutual respect among our team membersWe want to look like our customers, and we recruit, develop and retain the most hardworking people from a diverse candidate poolWe are committed to making all employment decisions on the basis of business need, merit, capability and equality of opportunityAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employmentPlease contact us to request accommodation.
