Job details
Job type full-time
Full job description
Do you love fashion, kids and travel? are you passionate about marketing, customers and metrics? would you like to work for a small company with deeply engaged and creative colleagues - committed to giving back? at tea collection, which is based in san francisco but with employees everywhere, the team works mostly from home and enjoys family-friendly flexibility and unlimited ptoWe are looking for a marketing leader to head up growth and customer acquisitionThe digital marketing manager will be a key, strategic member of our team with a seat at the table, autonomy, accountability and collaboration with a fun, cross-functional team.
About tea: tea began with the dream to inspire global connection and curiosity for little citizens of the worldWe believe that no matter where we live or what language we speak, there is so much we all have in commonWe travel the world bringing the beauty of different cultures and modern design to children`s clothing.
Expectations for all tea employees: supports the organization’s mission, vision, and values by exhibiting the following behaviors: excellence and competence, collaboration, innovation, respect, personalization, accountability, ownership, and a commitment to our community and a diverse and inclusive work environment.
Overview: tea is hiring a digital marketing manager to head up growth and customer acquisitionWe’re looking for a curious individual who is driven to test and learn, analyze data and take action to achieve results quicklyCandidates should have a proven track record of building and scaling customer acquisition channels for profitable companies.
Key responsibilities:
Build, grow and optimize online marketing programs (paid social, paid search, display, affiliate and more) to meet or exceed our new customer acquisition targets within our roas and cpa budgets
Set and implement the strategic plan for testing ads, ad placements, and landing pages
Responsible for the day-to-day management as well as long term planning of the online marketing programs, including, but not limited to, budgeting, forecasting, campaigns, audiences and reporting
Ensure paid marketing channels meet targets and are aligned with brand marketing calendars
Track, measure and report online marketing performance
Collaborate with brand, creative, merchandising, and site teams to execute new and existing initiatives
Proactively evaluate and recommend new marketing opportunities and technologies for driving customer acquisition
Coach and mentor marketing coordinator
Requirements:
4+ years of proven experience building digital marketing programs that profitably acquire new customers
Expert level knowledge of facebook or google and experience with sem, seo, affiliate marketing, paid social media advertising, display and mobile advertising
Solid understanding of ecommerce technology (web analytics, ad tracking, a/b/testing, tag management, content management)
Creative and analytical mind with exceptional problem-solving skills
Strong interpersonal and communication skills
Results and deadline driven; takes great pride in their work and takes ownershipable to work independently with little direction and multi-task while being productive and timely
Preferred experience marketing in the kids/maternity space, but is not a requirement; inherent interest in fashion, retail and digital marketing
Working knowledge of html would be an asset
Advanced excel skills and fully proficient with docs/word and slides/powerpointbachelor’s degree in marketing, business, communications or a related field (mba a plus)
Benefits
Company sponsored medical, dental, vision, disability insurance
401k match
Flex schedule
Flexible pto policy
Mind & body restorative days
Generous paid parental leave
Travel allowance
Clothing stipend and discount
Charitable donation program
Tea is an equal opportunity employerTea is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassmentTea is committed to creating an inclusive, safe work environment for all employeesAll employment decisions at tea are based on business needs, job requirements and individual qualifications, without regard to race, color, sex, sexual orientation, gender identity, religion or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operateTea will not tolerate discrimination or harassment based on any of these characteristicsTea encourages applicants of all ages.
