Job details
Job type full-time
Full job description
At teachable we empower creators and entrepreneurs to transform their knowledge and experience into online coursesWe’ve got 7 years of incredible brand, creator, and staff stories just waiting to be told and we’re looking for an experienced pr director or senior manager who excels at creative storytelling and has a keen eye for stories that resonate with the media and engage our audiences.
In this leading role you’ll have the opportunity to craft teachable’s pr strategy from the ground upYou’ll partner with our marketing, sales, exec, global leadership, and product teams to get the word out on everything from our latest product releases to inspiring creator success stories, to fundraising news and beyondYou’ll report to the head of brand and content marketing and sit on the larger marketing team but this is a truly collaborative, cross-departmentally focused role with the potential for growth and leadership.
Qualifications:
7+ years of professional experience in public relations, marketing, or communicationsPr agency experience preferred.
Extensive pr experience, ideally in tech, ed tech, or saas but open to other industries given relevant experience and proven results
Experience building a results-oriented pr strategy from the ground up including strategy, execution, and measurement of impact/outcomes
A confident pitcher and master storyteller with proven results in identifying audience interests and crafting relevant, memorable brand stories
Proven results getting coverage in national press outlets
Strong interpersonal/communication skills and a high level of strategic thinking
An impressive roster of past features with specific examples of how placements impacted business goals
Knowledge and experience with various social media platforms
Experience in digital marketing/communications
Strong passion for entrepreneurship and education
Superior writing, research, presentation, and project management skills
Ability to manage and/or collaborate with internal and external cross-functional groups and brand partners
Established media relationships across traditional and new platforms
Excellent written and verbal skills
Creative storyteller who can capture the unique voice and personality of the teachable brand
Experience leading internal and external communications efforts and crisis management preferred
Responsibilities:
Build a results-oriented pr strategy from the ground up including strategy, execution, and measurement of impact/outcomes
Coordinate with our global parent company, hotmart, to ensure alignment and focus on business objectives
Lead teachable’s consumer and b2b pr programs and establish a regular cadence of media coverage around our products and focus areas while working toward greater business goals and brand awareness
Work with the broader team and the teachable community to tell their stories through content using traditional and social media channels
Use strong writing and communication skills to develop press releases, pitches, bylines, and various other written communications
Develop relationships with key media and manage press opportunities - including staffing interviews, developing background bios, briefing executive spokespeople, and tracking for the coverage
Partner with the social media strategist to amplify pr campaigns on teachable’s social channels to reach our customers
Report on quarterly measurement and analytics
Drive media coverage that educates and makes teachable relevant for consumers
Analyze consumer insights and translate them into compelling narratives
Prioritize and coordinate inbound media inquiries
Build and maintain a robust media database
Teachable is an instructor-focused platform that empowers creators to build and sell online courses and coaching on any topic-from ios development to watercolor painting to card tricksInstructors using our platform have collectively earned more than a billion dollars to date.
Since our founding, we`ve raised more than $12.5 million from top venture investors and were acquired in march of 2020Teachable is now part of hotmart company, a global tech group focused on the creator economy, with over 1,300 employees in 8 countries (netherlands, usa, brazil, spain, mexico, colombia, france and uk)Hotmart´s mission is to help creators make a living from their passions, using digital products to entertain, help and instruct their audiences.
We`re growing rapidly, with triple-digit year-over-year growth, and are continuing to build a diverse team of top-notch talentWe won`t hold you back from reaching your full potential at teachable; you`ll have the freedom to be an integral member of our tight-knit team, with great benefits and perksYour work here will directly impact hundreds of thousands of online educators, entrepreneurs, and creatives.
Flexible work policy beginning sept1, 2021 employees may be designated as flex (mainly work from home with in-office option), in office, or fully remote upon special approval.
Benefits: comprehensive health, dental, & vision benefits with options covering up to 100% of monthly premium generous vacation, personal, and sick time parental leave, 16 weeks fully paid after three months of service 4% 401(k) with match after three months of service supplemental student loan repayment assistance or a professional education stipend tax-free commuter benefit conference budget 50% gym & wellness match headspace subscription $250 donation match program
Teachable encourages individuals from a broad diversity of backgrounds to apply for positionsWe are an equal opportunity employer, meaning we`re committed to a fair and consistent interview processPlease tell us in your application if you require an accommodation to apply for a job or to perform your job.
