Position summary:
Ten35 is in search of an experienced multicultural consumer insights analyst with an understanding of research methodologiesIn this role, you support the senior research and strategy teams in the development of research plans including quantitative and qualitative surveys, analyze consumer and market data, and write insightful syndicated research reports across a variety of topics to help our clients understand multicultural audiences.
You are passionate and knowledgeable about cultural shifts, and social media trends, consumer research, and driven by “why” people do thingsSpecifically, you will be interested in wondering why people have certain preferences, motivations and buying behaviorsYou are adept at interpreting data and translating these to forward-looking and insightful recommendations for brands to reach multicultural consumers.
What you will be doing:
Create insightful industry and lifestyle reports: write syndicated reports that combine consumer data with secondary research to create a full picture of the opportunity for people of diverse backgrounds.
Bringing unique and cultural perspectives: collaborate with internal teams as an advisor to topics related to multicultural audiencesAble to talk about data and confident to offer a perspective.
Helping the research team to develop quantitative consumer surveys and qualitative exercises: create online surveys, discussion panels and moderate groups.
Conduct secondary research: evaluate external resources to strengthen and support consumer insights and recommendations (e.gCensus, bureau of labor statistics and other public sources).
Build strong relationships: collaborate with colleagues across the company, including the commercial side of the business, our consulting division and several other teams.
Who we are looking for:
A researcher: has an understanding/foundation of research methodologies either through academics or their professional work experience.
A thinker: you have the ability to identify patterns in data, translate these patterns into what it means for multicultural consumers and brands, and make recommendations based on your insights.
A skilled writer: you are able to observe brand and consumer activity across a wide range of categories to create compelling stories of how consumer trends are evolving and create content that excites and inspires audiences with the latest trend thinking.
Naturally curious: you are naturally curious and great at navigating internal and external data, asking second and third level questions to see the patterns behind data to craft expert analysis to be used by clients.
Self-directed: you take initiative to solve problems and uncover opportunitiesYou have a self-sufficient work ethic; entrepreneurial in spirit and are naturally self-motivatedYou welcome the ability to work in a fast paced environment and work autonomously to manage and prioritize multiple projects at once.
Great communicator: you have extremely polished verbal and written communication skills, and can adapt your communication style to internal and external partnersYou speak clearly, concisely, and present yourself with confidence.
A collaborator: you bring an energy to the table that encourages and develops internal relationshipsYou seek out opportunities to collaborate with peers in your department and across the organization to ultimately elevate our clients’ experience.
