Location: virtual, us
As an analyst relations (ar) manager, you will be responsible for executing and managing teradata’s relationship with key industry influencers by increasing the company’s visibility, interaction and influence with a diverse analyst communityThe role is a mix of internal and external analyst relations activities that include developing strong relationships with key it and industry analysts who influence buying decisions in the teradata marketThese include such firms as gartner, forrester, idc and others.
You will develop a broad understanding of the full teradata suite products and services and build a strong network with teradata subject matter experts and executivesThis knowledge and internal collaboration will be used to build and nurture appropriate relationships with key analysts in order to drive more positive commentary, recommendations and coverage.
The analyst relations team takes advantage of the unique position that these key outside influencers have with our prospects and customers to help drive revenueYou will leverage analyst research and opinion to convey market trends and information to teradata sales, marketing, product development, and executives, as well as raise the awareness of the ar program internally.
Primary responsibilities
Develop and manage strong relationships with key analysts in both the it and industry segments for teradata’s market
Execute briefings and inquiries with relevant analysts and company spokespersons to ensure ongoing engagement and to affect positive opinions of teradata, its market strategies, products and services with the analysts
Increase teradata’s inclusion in analyst research reports, market perspectives, market share data, and industry event presentations, where applicable
Work to establish teradata as an integral part of the end-user consideration set via analyst recommendations on buying decisions
Assist subject matter experts/spokespersons in preparing content that is tailored for that analyst audience
Maintain a steady flow of outbound communications to assigned analyst target audiences
Regularly assess the feasibility and value of analyst involvement in go-to-market offerings
Coordinate program execution with other departments such as sales, demand gen, pr and events, when appropriate
Assess the effectiveness of the analyst relationships
Negotiate with, and push back on analysts who incorrectly position teradata
This position requires a person who possesses broad company knowledge and good relationships across the organization, so as to appropriately align the organization and the analysts’ needs.
This person must have previous experience in working with gartner and forrester and know how to navigate tier 1 analyst firms.
As many of the analysts are acknowledged thought leaders in their field, they are often sensitive to any disagreement, so this position must be able to negotiate well to achieve a win-win solution and to push back forcefully but sensitively so as to keep a positive, yet long-term, working relationshipThis position requires someone with professional written as well as verbal communication/negotiation (occasionally confrontational) skillsSuccessful candidates must be able to gather all facts and decipher opinions from reality quickly and then objectively, yet forcefully, communicate to the analysts/consultants, and then continue a long-term relationship.
Qualifications
Wide breadth of knowledge on teradata’s solutions and offers
10+ years of business experience in a high-tech b to b environment
Analyst relations experience required; successful sales experience a plus
Exceptional interpersonal, written and verbal communication skills
Experience in persuasive communicating/negotiating
Must be a self- starter and comfortable working remotely
Strong project management skills; detail-oriented, and be able to re-prioritize on the fly
Must work well in a team environment
Must be able to interact successfully and influence at all levels of the company
Must possess exceptional judgment and demonstrate strong leadership presence
Bachelor’s degree in business or equivalent
