Job details
Job type full-time
Full job description
We are seeking a brand manager – beam suntory, innovation in our boston office, or remote.
The brand manager is a natural leader and more importantly, a driverOne who adds significant value to the work of managing a brand and has the keen ability to work cross functionally with partners both inside of boston beer and externally at beam suntoryThis person will need to indirectly lead others with skill in influence and impact.
A highly motivated, task-oriented individual who can manage the brand plan development and assist with the commercialization processComfort and experience with analytics would be needed to manage a system of developing, preparing and presenting kpi metrics for both partners and with multiple brandsThis person must be able to quickly understand a brand’s positioning, analytics and opportunity in the marketplace (and make market visits to do so).
Critical is this person’s ability to work cross company and cross functionally bringing teams of people together toward the execution of product development, marketing plan development, tool and creative execution as well as sell-in and ultimately, consumer activationMust be a very effective communicator and “driver of results”.
You will have ample connection and interaction with leaders across major cpg beverage and alcohol beverage companies and within marketing cross functional groups, business functions, sales and boston beer company leadership.
Our brand manager – beam suntory innovation will actively absorb and embrace the partner brands, brand marketing as a career opportunity, and partnership culturesYou enjoy an entrepreneurial environment full of opportunities to contribute, be creative but also flexibly turn-on-a-dime as the marketplace demands.
What you will do:
You will be a champion for the brands at bbc and externally, understanding the brands and driving results thru impactful influence and partnership across teams
Act as a liaison between our partners at beam suntory and bbc – understanding the agreement between parties and the desired kpi metrics and deliverablesCoordinate and execute planning meetings with clearly defined set of deliverables post meeting (with timelines, ownership, etc)
Understand business model to develop a clear raci chart outlining ownership and involvement across parties at all levels to assist with commercialization process
Develop and implement a system of agreed upon kpi’s to benchmark execution and success/opportunities for each of our brands that can be shared across teams for learnings and brand improvements
Build strong collaborative relationships with partners, agency and cross-functional, to manage projects to world class completionProjects would include: assisting with packaging & product innovation development, creative asset and content development, trade promotions, experiential consumer engagement programming
Generate and communicate selling materials that provide the sales organization ample, yet simple and compelling rationale for customers to support brand initiatives
Develop fact-based launch plans and goals across markets and teams (ideally understanding market dynamics in as many markets as possible inclusive of chain partners, etc)
Creative: you bring a head full of ideas to assist with developing promotional and trade programs, creative assets, social/digital content voice and more
Know your stuff – bring the capacity to ask meaningful questions and challenges, access data and cull it into sharp insights that justify great decisions and work
Self starter: you are comfortable taking action without significant direction but also confident enough to be able to engage leadership at key points to gain alignment and assistance where needed
Project management: critically able to keep multiple lines of work progressing so that tactics are delivered with world class quality, on time, on budget
Flexible and unflappable: agile, able to flex to stakeholder needs/input as well as the ability to deal with ambiguity and very fast-paced need for speed to market
Optimistic and open, enjoy what you do
What we are looking for:
Brand management experience would be preferred but not required
Strong communicator and cross functional “driver”
Strong analytical skills and awareness of data presentation
Extremely high level of organization skills
Project management skills: you are fastidious in managing commercialization and marketing processes cross functionallyCritically able to keep multiple lines of work progressing so that tactics are delivered with world class quality, on time, on budget
Presence: able to stand up to two organizations with confidence and command regarding the brand projects status, rationale, and state of being
Self-starter: you are comfortable taking action without significant direction but also confident enough to be able to engage leadership at key points to gain alignment and assistance where needed
Minimum requirements:
Bachelors degree required.
3+ years of marketing, sales or project management experience
Project management across brand tactical executions, with success
Product innovation & commercialization experience
Experience adapting to and fully understanding brand strategy, direction and plans
Preferred requirements:
Mba is nice to have
2+ years experience managing brands
Primary location: us-ma-boston work locations: working remotely one design center place suite 850 boston 02210 job: brand development organization: corporate schedule: full-time employee status: regular job type: standard job posting: oct 1, 2021, 3:06:32 pm
