The content manager is responsible for creating the strategy behind the best content on the webIn this position, you will collaborate directly with our clients to come up with compelling content ideas and then will be responsible for delivering an outstanding final product to them.
The best candidates will have a background in journalism or content writing that also includes strong keyword and topic research skillsYou will be able to create goals for each piece of content, and then create a strategy to achieve those goals by using internal and external resources.
In some cases, you will use your excellent writing skills to create the content yourself in a voice that matches our clients’ voiceIn other cases, you will manage external copy specialists and will be responsible for communication and final editingIn all content that is delivered to our clients, you will be passionate about the accuracy in facts, spelling, and grammar.
In addition, the ideal candidate for this position will have a successful track record of partnering with other authors and thought leaders on the web for exposure, content collaborations, and backlink generationA demonstrated job history or skill set in seo strategy and media outreach is required for this positionA background in public relations or journalism is often useful for this role.
What we need from you:
Develop and lead the content marketing strategy for a diverse array of clients using industry research, analytics, direct client feedback, and dataEach client-based strategy will be built around the client’s individual needs
Research audience preferences and keep up with current client industry trends
Manage copywriting and graphic design team workflow, quality, and deadlines.
Work to develop and deliver quality social media copy according to campaign needs, target audience, and client goals
Be active in communicating directly with influencers and collaborators to create relationships in content creation and promotionThis includes maintaining an active online persona for outreach and communication
Monitor online forums and discussions for content / link ideas
Actively create backlinking strategies around client content using new and previously published content
Use data analytics to measure success
What you will need to be successful:
2 to 4+ years of experience managing digital content marketing campaigns or equivalent experience
In-depth knowledge of seo, keyword research, and google analytics
Successful track record of online editorial collaboration and relationship building, online journalism, or online public relations
Demonstrated link building outreach success
Expertise in multiple social media platforms, especially content promotion techniques and direct communication on twitter and linkedin
Experience in managing creative content workflow by meeting deadlines and budgets
Ability to grasp future trends in digital technologies and act proactively
Excellent communication skills
Why work at the loop marketing?
We are a small agency that has great client relationshipsOur clients are not all household names – though you may recognize someBut they all have something in common – we make an extraordinary difference to their success and we get to share in itIf you want to feel like you are more than just a part of the agency or corporate machine, we could be a good fit for you.
The loop marketing also prioritizes development, and we really mean itYou will spend time working side-by-side and learning from 20 year veterans of digital marketing within the company, but will also have ample opportunity to pursue other educational opportunities with online learning or at industry events.
We have embraced a fully remote work culture, but keep an office in downtown chicago for those who enjoy the office environmentWe offer generous pto and flexible working hours for those seeking a real work-life balanceOur team is small, and our culture is laid backWe are growing, but very purposefully.
Finally, we are a small agency that can offer more-than-competitive compensation and benefits, including full health benefits, employee bonuses, and 401k matching.
If you have read all of this and expected a job description that was just a bunch of bullet points, you will see that we are invested in finding the right people to help our team but also fit in with our cultureIf you feel there is a match, we would love to hear from you!
The loop marketing is unwavering in making diversity, equity, and inclusion part of our company values.
The loop marketing inc provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local lawsThis policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
